AMMAN — Floward has made it
a November to remember and commemorated the UAE’s “Year of the Fiftieth” by
breaking the Guinness World Records titles for the Largest Flower Number and
Largest Flower Word all in one day on November 25, 2021.
اضافة اعلان
Floward, the go-to online
flowers and gifts destination in MENA and the UK, has marked the historic
occasion of the UAE’s 50th National Day with a historic achievement
of its own. The brand broke two Guinness World Records titles for the Largest
Flower Number and Largest Flower Word, when they spelled out “UAE 50” at
Address Montgomerie hotel on November 25.
A team of 25 Floward designers took over six hours to
complete the monumental task of assembling the world’s Largest Flower Number
and Largest Flower Word, using a total of 16,491 roses across both attempts.
The entire process was carried out under the watchful eyes of Guinness World
Records team of Official Adjudicators, who scrutinised every aspect of the
record attempt from start to finish. The finished record-breaking piece,
standing 3.6m high, was a true work of art and a fitting tribute to UAE’s “Year
of the Fiftieth”.
(Photo: Floward)
Floward CEO Abdulaziz B. Al-Loughani said: “To
break not one, but two Guinness World Records titles in one day is a true
testament to the hard work, dedication and collective creativity of each and
every member of the Floward team. As the UAE celebrates its fiftieth year, we
are delighted to pay homage in such a unique and memorable way. Our record-breaking
end to 2021 here in Dubai is the perfect way to begin a new chapter of
exponential growth across the MENA region, as we set our sights on even bigger
things in 2022.”
“It was an absolute pleasure to witness the Floward
team’s passion and creativity that went into achieving these records. We are
delighted to see their efforts to avoid flower waste by upcycling the roses
used to make the ‘UAE 50’ letters and numbers. We are pleased to declare them officially
amazing,” commented Shaddy Gaad, senior marketing manager at Guinness
World Records.
In line with Floward’s sustainability strategy and its
commitment to cutting down on flower waste, it partnered with a Tadweer Waste
Treatment to repurpose the more than 16,000 red roses used to create the
record-breaking floral numbers and words. The roses will be 100 percent
composted in their facilities and converted into fertilizers as part of the Floward's
green initiative.
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