Floward: Innovation, preparedness are keys to success

(Photo: Jordan News)
AMMAN — As much of the world came to a standstill, Floward’s digitally prepared approach bore fruit, and the online flowers and gifts destination converted offline consumers into online customers by successfully executing a disruptive e-commerce strategy.  اضافة اعلان

In the past 18 months, industries around the globe have been facing uncertainty and a myriad of other challenges. Like any other business, the crisis has affected the floral industry, including Floward. 

In the beginning, there was a lot of uncertainty on how demand will look like and what implications it would have on the brand. However, Floward’s preparedness, agility, and innovation allowed it to see the opportunity that the crisis was bringing to e-commerce. 

Floward CEO, Abdulaziz B. Al-Loughani said: “Our full-fledged e-commerce solution and pureplay model put us at a favorable position. In our established markets, we saw e-commerce penetration double and reach a percentage that would have taken it 10 years to reach otherwise. We took advantage of this opportunity and saw remarkable growth of over 30 times in the past two years.”

The brand currently operates in 32 cities in nine different countries across the Middle East and North Africa, and the UK, with plans to expand to more cities in the countries it operates in, as well as new markets in the future. 

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