Jordan targets 53 countries in ambitious tourism revitalization effort

JTB launches marketing campaign at Cannes Film Festival
(File photo: Jordan News)
AMMAN — The Lower House Tourism and Heritage Committee, led by Abdul Hakeem Mahmoud Al-Hindi, convened a meeting on Monday with Minister of Tourism and Antiquities Makram Al-Qaisi and Director-General of the Jordanian Tourism Board (JTB) Abdelrazzak Arabiyat. اضافة اعلان

The purpose of the meeting was to address the current state and challenges facing Jordan's tourism sector, as reported by Hala News.

Highlighting the efforts made to promote tourism in the country, Arabiyat, emphasized the expansion of distribution channels for the Jordanian tourism product.

The JTB aims to target 53 countries worldwide and has been actively engaged in intensive electronic promotion of tourism in Jordan.

Arabiyat also highlighted the positive impact of agreements signed with low-cost airlines, which have resulted in an increase in visitor numbers this year and have played a crucial role in attracting more tourists to the Kingdom.

The meeting also sought to shed light on the accomplishments of the Ministry of Tourism and Antiquities and the JTB, while outlining the key objectives for revitalizing the vital tourism sector that supports the Jordanian economy.

Hindi underlined the significance of the Royal Independence Medal bestowed upon the JTB, which reflects King Abdullah's commitment to the growth and development of the tourism industry.

Efforts to boost tourism
A major focus of the meeting was the importance of training and employing local labor within the tourism industry instead of relying heavily on foreign markets.

The discussions also addressed concerns related to tourist transportation. Hindi stressed the need for legislation to protect and regulate the rights of workers in certain sector services, such as the "charge" service, in order to safeguard the interests of the tourism sector in Jordan.

In response, Minister Qaisi highlighted the tourism sector's pivotal role as a driver of national economic growth, revealing that approximately 54,000 individuals are employed in various tourism facilities across Jordan.

 He commended the productive partnership between the ministry and the committee, recognizing the committee's field visits and meetings as valuable contributions to understanding the reality of Jordanian tourism.

Focus on local labor and transportation
Regarding challenges associated with tourist transportation and the protection of trained workers, Qaisi assured that concerted efforts would be made to overcome these obstacles and find suitable solutions through collaboration with relevant stakeholders.

The minister also provided insights into the ministry's strategic plan to revitalize tourism, which includes the addition of new archaeological sites and the promotion of important historical locations.

Moreover, the ministry aims to showcase archaeological artifacts in its museums, offering visitors a glimpse into the rich history of the Kingdom.

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