AZEMA established, aims for economic empowerment in women over 55

(Photo: AZEMA)
AMMAN — Last Sunday, July 30, witnessed the inauguration of AZEMA, an initiative which primarily aims to support retired women living in Amman who are in the 55+ age bracket by providing them with economic empowerment opportunities.اضافة اعلان

The initiative also aims to foster a supportive community for women over the age of 55, by utilizing the mentorship of experienced professional women from the MENA region in various fields and sectors.

The inaugural event was hosted by INJAZ, a non-profit Jordanian organization, through its business incubator “mySTARTUP”. The event was led by INJAZ CEO Deema Bibi and mySTARTUP Executive Director Safa Hijazeen.

Business plans
AZEMA was established by Manal Al-Sharif, a Jordanian woman who was a fellow at the 2022 cohort of the Harvard Advanced Leadership Initiative. The vision and goal of AZEMA was fleshed out by Sharif during her time at Harvard, after months of collaboration with professors from Harvard Business School, which involved business planning and brainstorming sessions.

“The initiative will lead to the establishment of a community of experienced women to support each other, contribute to changing beliefs about the role of working women, especially over the age of 55, thus creating a new culture for the business environment,” Sharif stated during her opening speech.

During the next three weeks, AZEMA will aim to host three meetings which will focus on training and educating AZEMA’s members on the topic of negotiation, which will include a session led by an expert from the “Negotiations Lab” at Harvard Kennedy School. “Members of AZEMA will acquire the skill of negotiation, which will enhance their role as mentors and transfer this skill to young men and women,” El-Sharif said during the inaugural.

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