While dark shades like brown and black have long dominated winter makeup for their elegance, warm caramel (“toffee”) is taking center stage in 2026.
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Toffee Makeup for Your Winter Look
The warm caramel tone has gained popularity among celebrities and influencers on social media, appearing in recent events on stars such as Zoë Kravitz, Laura Harrier, Emily Ratajkowski, and Hailey Bieber. When multiple trendsetters adopt a look on the red carpet, it quickly becomes a must-follow trend.
This style relies on soft brown shades reminiscent of the 1990s, the golden era of brown tones, when iconic makeup artists like Bobbi Brown and Kevin Aucoin sculpted faces with hazelnut, beige, and cinnamon shades for defined, luxurious features.
The modern take is lighter and more natural, focusing on a transparent, radiant finish with water-based textures that blend seamlessly into the skin. The current toffee makeup trend emphasizes warmth, complementing natural skin tones while harmonizing eyes, cheeks, and lips.
Tips for Achieving the Trend
Start with a luminous base: Avoid overly matte or cool shades; liquid and creamy formulas work best.
Contour subtly with “underpainting”: Popularized by Jennifer Lopez and Hailey Bieber, this method applies contour first, then layers foundation for a sculpted yet translucent effect.
Monochromatic glow: Apply your chosen toffee shade on cheeks and eyelids, blending with a sponge for a soft, unified look.
Lips & eyes: For lighter lips, outline with a close-toned pencil and finish with gloss for a “toffee candy” effect, complemented by mascara to enhance the eyes.
Thanks to its elegance and versatility, toffee makeup suits most outfits, making it an ideal choice for the holiday season.
(Zahra Al-Khaleej)
