LOS ANGELES, United States — Next month’s
Oscars will include a new “fan favorite” prize for the year’s most popular film
as voted for by Twitter users, organizers said Monday seeking to lure viewers
back to a ceremony that has seen audiences plummet.
اضافة اعلان
The announcement — which will be made during the
94th Academy Awards telecast on March 27 — comes after several crowd-pleasing
blockbusters including “
Spider-Man: No Way Home” and “No Time To Die” failed to
earn Oscar nominations in major categories, including best picture.
Their omission raised fears that many movie fans
will skip the show. But any film released in 2021 can be voted for in the new
category using the Twitter hashtag
#OscarsFanFavorite or via the Academy’s
website, raising the chances of a blockbuster being honored on the night.
Television
ratings for the Oscars have dramatically declined in recent years. Last year’s
edition, which honored mainly smaller, arthouse movies such as best picture
winner “
Nomadland,” was watched by just over 10 million viewers — a 56 percent
decline from 2020, which was already a record low.
As Oscars voters have increasingly drifted away from
more mainstream fare, the Academy of Motion Picture Arts and Sciences has toyed
with various reforms to boost the ceremony’s popularity.
In 2018, organizers proposed a “popular film” Oscar
to honor blockbuster movies such as
Star War films or Marvel superhero films
that rake in millions at the box office.
But it swiftly shelved those plans after critics
ridiculed the move, and the new “fan favorite” award will not be a formal Oscar
category.
Meryl Johnson, the Academy’s vice president of
digital marketing, said the move would “help build an engaged and excited
digital audience leading up to this year’s ceremony” and allow fans to “engage
with the show in real-time, find a community and be a part of the experience in
ways they’ve never been able to before.”
Twitter’s Sarah Rosen said the collaboration was “an
exciting way to further engage movie fans and celebrate their love and passion
for the films released this year.”
Hosts revealed?
Movie fans can vote up to 20
times per day until March 3, and three randomly selected winners will be
invited to present an Oscar at next year’s ceremony.
A separate poll will ask voters to choose their
favorite “movie cheer moment.” The five most popular choices — billed as scenes
where “audiences couldn’t help but erupt into cheers in theaters” — will be
shown during the Oscars.
Meanwhile, reports emerged Monday in the
Hollywood trade press about the possible identities of this year’s Oscars hosts.
Variety and Deadline both reported that actors Amy
Schumer, Regina Hall, and Wanda Sykes will share hosting duties.
The Academy did not comment on the reports.
Broadcaster ABC last month confirmed the Oscars will
have a host for the first time since 2018, when Jimmy Kimmel last took the
stage for Tinseltown’s most important prize-giving event.
The following year’s host-less format drew praise
and was even emulated by other awards shows such as the Emmys, but subsequent
Oscar ceremonies have been criticized for lacking focus and humor.
Next month’s Oscars will return to the ceremony’s
traditional Dolby Theatre venue in Hollywood, after the pandemic-affected 2021
Academy Awards were held at a Los Angeles train station.
They are being held later than usual, reportedly to avoid
clashing with February’s
Winter Olympics and Sunday’s Super Bowl in Los
Angeles.
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