Adobe and Disney are collaborating to bring artificial intelligence into creative work, from turning rough sketches into finished artwork to generating images that match the visual identity of Disney's characters and worlds.
اضافة اعلان
The two companies have a long history of collaboration stretching back decades, and audiences may have enjoyed the results of that partnership without realising it. For years, Disney's creative teams have used Adobe software to produce content, carry out tailored marketing campaigns, and develop the digital experiences visitors enjoy in Disney's theme parks.
Now the two companies are looking to widen this collaboration. According to a press release published via Business Wire, Adobe and The Walt Disney Company have signed a multi-year strategic partnership focused mainly on developing storytelling methods, boosting creativity, and the responsible use of AI technologies.
What will Adobe provide Disney?
Under the agreement, Adobe will become Disney's official partner in AI innovation, giving Disney early access to Adobe's latest tools and technologies.
These tools include Adobe Firefly, Firefly Foundry, Premiere and Photoshop, along with direct support from Adobe engineers and researchers for Disney's teams.
Firefly Foundry is one of the central areas of cooperation. Adobe will help Disney develop its own generative AI models, trained on content and creative assets that Disney owns.
Because these models know Disney's characters, worlds and artistic styles, they will be able to produce content that matches the company's visual identity, is safe for commercial use, and is ready to be used in real projects.
How will the collaboration affect the theme park experience?
The research and development division of Walt Disney Imagineering, which is responsible for creating and developing experiences in Disney's theme parks, has already begun using Firefly Foundry.
One of the models in use can turn the rough hand-drawn sketches prepared by the team into finished two-dimensional designs, while another creates images that match the visual look of each Disney franchise and character.
These capabilities should help creative teams turn initial ideas into visual concepts more quickly, while preserving the distinctive artistic styles of the company's work.
Extending the collaboration to studios and sports content
The partnership goes beyond developing experiences in theme parks. It also includes Disney's Studio Lab, the innovation lab of the Walt Disney Studios.
Through this lab, Adobe will help creators experiment with new AI-driven ways of working, with the aim of developing creative production processes and exploring the potential of modern technologies in content creation.
The collaboration also extends to ESPN Edge, the initiative of the sports network ESPN, where the two companies will explore ways of using AI to boost fan engagement with sports content.
They will also consider how to make use of ESPN's vast archive and present its content in new ways that attract fans and increase their engagement.
The two companies have already begun joint projects under the partnership, and plan to launch more initiatives over the next few years.
Source: Al-Ghad.
