NEW YORK –
Starbucks Corp’s market value has
recorded a $10.98 billion decline in value amid a
large-scale boycott campaign due to the brand's association with the Zionist regime in Israel.
اضافة اعلان
According to Newsweek, a combination of
boycotts, staff strikes, and a lukewarm holiday promotion resulted in a
“perfect brew” that has sent its stock plummeting 7.82 percent in the last
month.
The decline represents the longest losing
streak for the global coffee brand since its initial public offering in 1992
leading to investors to withdraw.
The origin of the
boycotts at the chain began
with a tweet from Starbucks Workers United, the union
representing many baristas, expressing solidarity with Palestinians. The company's swift response
triggered a series of boycotts, with calls for action resonating across social
media. Legal actions against the union have further intensified the debate.
This has occurred in conjunction with staff
strikes, seeking improved staffing, scheduling, and negotiations over
contracts. Strikes and boycotts also reportedly hampered “
festive Red Cup Day”,
usually a promotional high for the company, as staff walkouts disrupted
services at almost 200 stores and coffee houses experienced a significant drop
in traffic.
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