Markazia
Group took part as a
Silver Sponsor in the 15th edition of the Special Operations Forces
Exhibition and Conference (SOFEX 2026), held in Aqaba under the Royal patronage
and in the presence of His Majesty King Abdullah II ibn Al Hussein.
اضافة اعلان
The event
was also attended by His Royal Highness Crown Prince Al Hussein bin Abdullah
II, alongside senior government and military officials and representatives of
national and international institutions.
At
the exhibition, Markazia Group highlighted its deep expertise in the
automotive and mobility sector, presenting a wide array of models and advanced
technologies that combine performance, reliability and innovation.
Its presence
underscored a commitment to delivering integrated mobility solutions to
multiple industries, strengthening ties with national institutions and
supporting road safety efforts throughout the Kingdom.
Founded
in 1999, Markazia Group brings 27 years of experience to Jordan’s
automotive and mobility sector, having built a strong market position through a
portfolio of international brands, a comprehensive range of products and
services and an extensive network of authorized service centers across the
country.
Drawing on this know-how and its long-standing partnerships, Markazia
Group keeps refining its offerings in step with technological progress and
the changing needs of individuals and businesses.
At
SOFEX 2026, Markazia Group displayed a selection from the Toyota Land
Cruiser family, including the Land Cruiser Hybrid, Land Cruiser Prado and the all-new
Land Cruiser FJ. Together, they traced the evolution of the nameplate’s
enduring legacy, showcasing the dependability, strong performance and
exceptional capabilities that have long defined it on every kind of terrain and
in all driving conditions.
Meanwhile,
Yamaha’s lineup of motorcycles and off-road vehicles, featuring the RMAX4 LE,
MTT850P, WR450F, Grizzly, TW200, Raptor and NMAX, demonstrated the brand’s
versatility for a broad spectrum of uses and operating requirements, from
demanding environments to challenging landscapes.
Technology
also took center stage through Connected Motion, Markazia Group’s subsidiary
specializing in intelligent mobility solutions. It presented fleet management
systems, vehicle tracking technologies and inspection tools – helping
businesses operate more efficiently, manage resources effectively and enhance
safety, while reflecting its approach of integrating vehicles, digital
capabilities and specialized services.
Commenting on the occasion, Nadim
Haddad, Markazia Group CEO, said, “Our participation in SOFEX 2026
reflects our vision for the future of mobility in Jordan, bringing together our
longstanding automotive expertise and innovative technologies to address the
evolving needs of individuals and organizations.
In line with His Majesty King
Abdullah II’s directives on the importance of public-private partnerships, we
believe that meaningful collaboration, knowledge sharing and innovation are
essential to improving efficiency and safety while contributing to development
locally.
We are proud to continue working with our national institutions
towards a more advanced and safer transport ecosystem.”
Markazia
Group’s presence at
SOFEX 2026 aligns with its ongoing support for national initiatives, chief
among them road safety.
That support includes sustained cooperation with the
Public Security Directorate and the Jordan Traffic Institute, and its role in
the Road Safety Hackathon.
The hackathon underlines Markazia Group’s
dedication to encouraging innovation and empowering young people to develop
practical answers to traffic challenges that make Jordan’s roads safer.
Through
this engagement, Markazia Group reaffirms its commitment to investing in
expertise and pioneering ideas while expanding cooperation with national
institutions, reinforcing its contribution to the mobility sector and to the
Kingdom’s wider development priorities
