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October 24 2021 6:25 AM ˚

Floward Online flowers, gifts service launches in Jordan

Corporate briefing 1
(Photo: Handout Floward)
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AMMAN — Floward, an online flowers and gifts delivery service in the MENA and UK, launched its services in Jordan, its ninth country of operation.
As a stepping stone to gradually launching in other cities and regions, Floward will operate in Amman, Irbid, Zarqa, and Salt.اضافة اعلان

Floward CEO Abdulaziz Al-Loughani said in a statement that given “how important and developed the flowers industry is in Jordan compared to other countries in the region, launching our services there marks a significant step for us.” 

Loughani added that “Jordan is considered a pioneer in the field of technology and e-commerce in MENA with a great pool of talent and plays an important role in the regional startup ecosystem; it is home to the first global acquisition in modern MENA startups’ history back in 2009 (Yahoo –Maktoob).”

“All these factors made Jordan an attractive market for us and a natural next step in our expansion strategy,” he said. “We are very excited and optimistic about this new launch and looking forward to provide high quality and innovative services and products to our clients in Jordan.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from growers and farmers around the world, arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s designers bundled with its flower arrangements, managing the last-mile same-day delivery to ensure the best customer experience. 

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