AMMAN — In light of recent developments regarding the status
of the water shortage in Jordan, Fine Hygienic Holding (FHH), a world-leading
wellness group and manufacturer of hygienic paper products and germ protection
solutions, has reaffirmed its commitment to the careful and sustainable
conservation of water across its operations.
اضافة اعلان
As one of the top 10 water-scarce countries in the world,
Jordan has been battling an ongoing water shortage for decades. However, in
2021, the water crisis in the country has reached critical levels as a result
of a poor rainy season, which produced only 60 per cent of Jordan’s average
annual rainfall, making water conservation more critical than ever before.
As a company that relies heavily on precious natural
resources, FHH has always believed that it is not only a responsibility, but a
global duty to operate in an environmentally and socially sustainable manner. In
line with this belief and as part of its efforts to conserve one of the
Kingdom’s most precious resources, in 2018, FHH implemented a first-of-its-kind
onsite process water treatment plant for its operations in Arenbeh paper manufacturing
site in Jordan.
The water treatment plant utilizes intelligent design and an
advanced, four-phase filtration and sanitation process to effectively and
efficiently restore wastewater produced by the manufacturing site into
high-quality water that is then reused in manufacturing operations. At full
capacity, the plant is capable of treating 900,000 liters of wastewater per
day. As a result of the initiative, more than 80% of all wastewater processed
through the plant is recycled in the Arenbeh site, equaling a 25% annual
reduction in freshwater consumption since the project’s implementation.
Regarding the Group’s water conservation efforts, FHH CEO,
James Michael Lafferty, said, “At Fine, we believe in taking a proactive
approach to sustainability; the implementation of our pilot onsite water
treatment plant — in addition to other water conservation initiatives in
operations across the MENA region — stands as a testament to FHH’s commitment
to assure sustainable, eco-friendly practices across all aspects of the
business.”
“Today, we are proud to be the industry leader in minimizing
water usage, and we plan to uphold that standing by continuing to invest in new
and innovative solutions and technology in line, not only with our
sustainability goals, but the best interests of our communities, our countries
of operation and the planet,” he concluded.
It is worth mentioning that Fine also utilizes the brine
generated from the treatment plant to irrigate brine-tolerant landscape spaces
surrounding its Arenbeh site to both further optimize its consumption of fresh
water and nurture and support the local community.
As a signatory to the United Nations Global Compact, FHH is
dedicated to its responsibility to preserving the planet through sustainable
practices. In line with its core values, Fine is committed to operating in an
economically, environmentally and socially sustainable manner for benefit of
its stakeholders and the planet.
.jpg)
.jpg)
