Fine Hygienic Holding reaffirms commitment to water conservation practices

Fine water Scarcity
(Photo: Unsplash)
AMMAN — In light of recent developments regarding the status of the water shortage in Jordan, Fine Hygienic Holding (FHH), a world-leading wellness group and manufacturer of hygienic paper products and germ protection solutions, has reaffirmed its commitment to the careful and sustainable conservation of water across its operations.اضافة اعلان

As one of the top 10 water-scarce countries in the world, Jordan has been battling an ongoing water shortage for decades. However, in 2021, the water crisis in the country has reached critical levels as a result of a poor rainy season, which produced only 60 per cent of Jordan’s average annual rainfall, making water conservation more critical than ever before. 

As a company that relies heavily on precious natural resources, FHH has always believed that it is not only a responsibility, but a global duty to operate in an environmentally and socially sustainable manner. In line with this belief and as part of its efforts to conserve one of the Kingdom’s most precious resources, in 2018, FHH implemented a first-of-its-kind onsite process water treatment plant for its operations in Arenbeh paper manufacturing site in Jordan.

The water treatment plant utilizes intelligent design and an advanced, four-phase filtration and sanitation process to effectively and efficiently restore wastewater produced by the manufacturing site into high-quality water that is then reused in manufacturing operations. At full capacity, the plant is capable of treating 900,000 liters of wastewater per day. As a result of the initiative, more than 80% of all wastewater processed through the plant is recycled in the Arenbeh site, equaling a 25% annual reduction in freshwater consumption since the project’s implementation.

Regarding the Group’s water conservation efforts, FHH CEO, James Michael Lafferty, said, “At Fine, we believe in taking a proactive approach to sustainability; the implementation of our pilot onsite water treatment plant — in addition to other water conservation initiatives in operations across the MENA region — stands as a testament to FHH’s commitment to assure sustainable, eco-friendly practices across all aspects of the business.”

“Today, we are proud to be the industry leader in minimizing water usage, and we plan to uphold that standing by continuing to invest in new and innovative solutions and technology in line, not only with our sustainability goals, but the best interests of our communities, our countries of operation and the planet,” he concluded.

It is worth mentioning that Fine also utilizes the brine generated from the treatment plant to irrigate brine-tolerant landscape spaces surrounding its Arenbeh site to both further optimize its consumption of fresh water and nurture and support the local community.

As a signatory to the United Nations Global Compact, FHH is dedicated to its responsibility to preserving the planet through sustainable practices. In line with its core values, Fine is committed to operating in an economically, environmentally and socially sustainable manner for benefit of its stakeholders and the planet.