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Sales of national olive festival top JD 3 million

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(Photo: Pixabay)
AMMAN — Sales revenue of the 21st National Olive Festival and Rural Products Exhibition has topped JD 3 million, according to Jordan News Agency, Petra. اضافة اعلان

During the 10 - days festival, 232 tons of olive oil were sold, Director General of the National Agricultural Research Center (NARC), Nizar Haddad, said in a statement.

Most of oil bottles in the festival grounds were classified of extra virgin and virgin oil, with the lowest acidity percentage reaching 0.18, Haddad added.

Haddad stated that 263,458 people visited the festival, pointing out that a number of new technologies were introduced by agricultural innovation incubator projects. Smart tracking labels (QR Code) were installed on oil bottles, in addition to e-marketing, e-payment, and crowd management gates.

The National Agricultural Research Center (NARC) concluded the activities of the 21st National Olive Festival and Rural Products Exhibition, with sales revenue of more than JD 3 million over ten days. The festival was conducted in cooperation with the Ministry of Agriculture and many local and international partners.

He explained that the idea of the festival comes across the framework of NARC’s mission, the scientific arm of the Ministry of Agriculture, to add a new dimension in achieving sustainable development goals by providing a marketing platform for small farmers and rural families in the governorates and marginal areas.

Participants in the festival attended training courses on e-marketing, in addition to agricultural lectures targeting about 450 male and female students from eight public and private Jordanian universities.

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