Pundits stress tourism rebound ‘success story’, say industry beating forecasts

(File photo: Jordan News)
AMMAN — As 2022 winds down, the tourism sector continues to deliver robust performance in terms of revenue and number of arrivals, beating all projections, the Jordan News Agency, Petra, reported.اضافة اعلان

Figures by the Central Bank of Jordan (CBJ) show that tourism income jumped by 125.4 percent in the first 10 months of 2022 to a staggering $4.77 billion, compared to the figure recorded in the same period of 2021.

By the end of October this year, the total number of international visitors to the Kingdom had reached 4.14 million, according to CBJ data.

Industry experts and stakeholders said that the recovery of the tourism industry this year is a “success story” and that it will likely continue its upward trajectory.

They added that this year’s figures are steadily approaching those of 2019, which they termed the “golden year” for the tourism industry.

Citing tax breaks, accommodating lending policies, and government-sponsored support programs, they emphasized that the government’s response to the COVID-19 pandemic was crucial in aiding the recovery of the tourism industry.

According to Ibrahim Bazazo, a professor at the University of Jordan’s School of Tourism and Hospitality in Aqaba, encouraging cruise ship tourism, which brought in about 20,000 tourists, and focusing on religious tourism to draw Christian pilgrims were two factors in the tourism industry’s recovery.

He added that other factors include the fact that the Kingdom has hosted numerous large exhibitions and conferences and served as a destination for a number of charter airlines.

Chairman of the Jordan Inbound Tour Operators Association Awni Kawar said the tourism industry had seen an unexpected increase in both visitor numbers and revenue this year as it started to recover from the effects of the pandemic.

Kawar predicted that next year’s tourist season would see an increase of 20 percent over this year’s, and emphasized the importance of luring tourism investments, particularly in the ancient city of Petra and the Dead Sea.

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