Jordan tourism surges: 114% rise in European visitors

(File photo: Jordan News)
AMMAN — During the first half of the current year, the number of European tourists and daily visitors to Jordan surged to 546,804, a remarkable 114.1 percent increase compared to the same period last year, when it stood at 255,359 visitors. Notably, over half of these visitors were distributed across five specific countries.اضافة اعلان

Official data, reveals that the European region encompasses more than 41 countries, including Turkey, Israel, Russia, Ukraine, Armenia, France, the United Kingdom, and others, as per the Ministry of Tourism and Antiquities' classification.

Breaking down the numbers of visitors
Breaking down the numbers, Israel led the way with 86,591 visitors during the first half of the current year. France followed closely with 53,853 visitors, while Italy welcomed 76,638, and Germany received 50,875. Turkey attracted 15,601 visitors. Together, these countries accounted for a substantial 283,558 visitors, comprising more than half of the overall total of 546,804, Al-Mamlaka TV reported.

59.4 percent increase of tourist income
Additionally, data from the Central Bank of Jordan (CBJ) reveals that tourist income experienced a remarkable 59.4 percent increase during the first half of 2023 compared to the same period in 2022, reaching nearly JD2.450 billion, equivalent to approximately 3.456 billion U.S. dollars.

Delving into the fiscal aspect, Law No. (3) for the year 2023, known as the General Budget Law for the fiscal year 2023, allocated JD4.7 million to the Ministry for advertising campaigns targeting exhibitions. Furthermore, a budget of JD36.1 million was earmarked for marketing campaigns promoting low-cost and regular airlines.

In a strategic move announced in April 2023, the Jordan Tourism Board (JTB) launched an advertising marketing campaign in Europe, targeting eight specific countries on the continent: Poland, Slovakia, the Czech Republic, Bulgaria, Romania, Hungary, Greece, and Cyprus.

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