AMMAN — During the first half of the current year, the number of European
tourists and daily visitors to Jordan surged to 546,804, a remarkable 114.1
percent increase compared to the same period last year, when it stood at
255,359 visitors. Notably, over half of these visitors were distributed across
five specific countries.
اضافة اعلان
Official data, reveals that the European
region encompasses more than 41 countries, including Turkey, Israel, Russia,
Ukraine, Armenia, France, the United Kingdom, and others, as per the Ministry
of Tourism and Antiquities' classification.
Breaking down the numbers of visitors
Breaking down the numbers, Israel led the way
with 86,591 visitors during the first half of the current year. France followed
closely with 53,853 visitors, while Italy welcomed 76,638, and Germany received
50,875. Turkey attracted 15,601 visitors. Together, these countries accounted
for a substantial 283,558 visitors, comprising more than half of the overall
total of 546,804, Al-Mamlaka TV reported.
59.4 percent increase of tourist income
Additionally, data from the Central Bank of
Jordan (CBJ) reveals that tourist income experienced a remarkable 59.4 percent
increase during the first half of 2023 compared to the same period in 2022,
reaching nearly JD2.450 billion, equivalent to approximately 3.456 billion U.S.
dollars.
Delving into the fiscal aspect, Law No. (3)
for the year 2023, known as the General Budget Law for the fiscal year 2023,
allocated JD4.7 million to the Ministry for advertising campaigns targeting
exhibitions. Furthermore, a budget of JD36.1 million was earmarked for
marketing campaigns promoting low-cost and regular airlines.
In a strategic move announced in April 2023,
the Jordan Tourism Board (JTB) launched an advertising marketing campaign in
Europe, targeting eight specific countries on the continent: Poland, Slovakia,
the Czech Republic, Bulgaria, Romania, Hungary, Greece, and Cyprus.
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