Jordan tourism stakeholders unite for sector revival talks

And introduce three new markets for potential: China, India, and Russia

Jordan tourism stakeholders unite for sector revival talks
(Photos: Jordan Heritage Revival Company (JHRC))
AMMAN —In a recent meeting, the Jordan Inbound Tourism Association (JITOA), in collaboration with the Jordan Tourism Board (JTB), the Jordan Heritage Revival Company (JHRC), and Royal Jordanian (RJ), invited inbound tourism companies and international hotel chains for a power breakfast to discuss this year’s tourism activities in the Kingdom.اضافة اعلان

As the tourism sector in the Kingdom has taken a hit since Israel’s war on Gaza commenced, the meeting provided a chance to get stakeholders in the tourism sector together for a chance to network, voice concerns, and learn about the directives being taken to revive the tourism sector in the Kingdom this year.

During his presentation, the Deputy Director General of JTB provided insight into what the organization is doing to gather intelligent information on how tourism might revive, adding that there is great potential based on previous numbers showing an uptick in travelers specifically to Jordan, despite tourism declines in various parts of the world.

Meanwhile, the head of JTB’s research department, Ragheed Al-Mastry, provided some interesting insights that the Kingdom is looking into three new markets this year: Russia, India, and China. He urged the Kingdom’s carrier, Royal Jordanian, to start looking into new routes to accommodate these travelers.

Meanwhile, the Director-General of JHRC, Muayad Abu Rumman, provided tourism companies with a new way to market experiences in the country. He introduced five tourism experiences spread across several locations in the Kingdom, with one of the latest being in the North of Jordan in Umm Qais, called ‘The Roman Aqueduct Experience.’ This experience features a 424-meter-long aqueduct, which was part of the water channel that linked the Roman cities of Decapolis, with a total length of approximately 170 kilometers.

While regional events may have decreased tourism activities, the Kingdom remains ambitious in positioning itself on the global tourism map, highlighting its incredible achievements and what is yet to come.

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