British Council Unveils Research Study

UK International School Qualifications are Favored by 99% of Surveyed Parents in Jordan

2023-09-03 at 3.15.25
(Photos: British Council)
PRESS RELEASE — New research from the British Council – the United Kingdom's international organisation for cultural relations and educational opportunities - has found that 99% of surveyed parents in Jordan expressed a strong preference for UK International School Qualifications for their children’s education. Moreover, 53% of Jordanian parents who were surveyed agreed that UK International Qualifications help students get into work force or into university. اضافة اعلان

Using quantitative research, the study looked at Jordanian parents’ awareness and perception of both the British Council and UK International School Qualifications. Its main purpose was to examine and assess parents’ confidence in UK International Qualifications and the British Council’s role in providing these qualifications to it in its Partner Schools. Overall, the research demonstrates that UK International School Qualifications are perceived as a trusted and accredited system, with parents showing high regard for its teachers. Building on these key points, most parents surveyed provided further insights revealing that the British Council is considered as a trusted source of information.

“We are honoured to learn that parents in Jordan hold the British Council in such high regard,” said Ameera Mannaa, Director of Examinations, British Council, MENA North. “We are equally honoured to learn the enduring preference for UK International School Qualifications among ministries of education, awarding bodies, schools, teachers, students, parents, and employers. This goes to show the holistic education it has provided pupils for decades, and how parents continue to show preference to British Council Partner Schools.”

The research was conducted and published as part of a campaign by the British Council. The campaign, titled Life Lessons, features notable celebrity spokespersons such as Jordanian actress and producer Saba Mubarak, Syrian superstar actress Kinda Alloush, and revered Egyptian child and teen psychologist, Amina Diab. The aim of it is to highlight the educational excellence the British Council provides in Egypt, Jordan, and the Kingdom of Saudi Arabia.

The campaign focuses on spotlighting the crucial work of the British Council to support its Partner Schools across the region. This work ensures that British Council Partner Schools are well-prepared to deliver the internationally recognised, and highly regarded UK International School Qualifications. This campaign runs alongside a larger, global campaign titled Together We Go Further, which aims to raise awareness of UK how International School Qualifications prepare students to tackle the demands of tomorrow’s world and to shape a better future.

"We believe that everyone has the potential to achieve great things and that the education that we provide is a crucial steppingstone in that journey,” said Ameera Mannaa, Director of Examinations, British Council, MENA North. “Our mantra is that we’re all on the same team. Be it the British Council, its Partner Schools, parents or awarding bodies, we are all working to getting the best out of our students and setting them up for success.”

"I'm excited to partner with the British Council on this campaign and to use our platform to encourage students to strive for excellence in their education," said Saba Mubarak, one of the stars of the Life Lessons campaign. "Whatever the dream might be, with the right mindset and preparation, anyone can achieve success. British Council Partner Schools work to set students on the right path.”

Life Lessons will be launched across digital and social media platforms and will feature a range of resources and tips for exam success, British Council updates, and more. Stay tuned for the full campaign on the British Council’s official Instagram, Twitter, and Facebook.

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