Markazia Lexus Unveils All-New LX 700h in Jordan, Featuring Remarkable Hybrid Innovations from Renowned LX Series

Amman, May 2025: Staying true to its ‘Experience Amazing’ tagline and catering to the diverse and evolving aspirations of customers, Lexus unveiled new enhancements to its LX series and introduced its flagship LX 700h.

This electrified addition represents a significant milestone in Lexus’ commitment to carbon neutrality, combining a newly developed hybrid system with the renowned reliability, durability and off-road performance that define the LX lineup. With the launch of the LX 700h, Lexus brings a parallel hybrid system to the LX for the first time, significantly reducing annual CO2 emissions while sustaining the rugged dependability and versatility that customers have come to expect from the series.

The newly developed hybrid powertrain integrates a motor generator (MG) with a 3.5L V6 twin-turbo engine and a 10-speed automatic transmission, ensuring seamless transitions between engine and motor operation. This configuration preserves critical features like full-time 4WD, a Lo-range transfer case and torque converter functionality that help the vehicle deliver a responsive and engaging driving experience that embodies the Lexus Driving Signature.

Several structural enhancements ensure the performance and durability of the LX remain uncompromised. A specially-designed cross member supports the hybrid powertrain’s added weight, while maintaining a low profile and ground clearance. The rear engine mount material has been upgraded for improved durability, whereas a redesigned spare tire cross optimizes battery placement without affecting the departure angle. The LX 700h delivers robust, linear acceleration by combining motor torque with its twin-turbo engine. Off-road performance is further enhanced by introducing motor-driven power to the Lo-range for the first time in a Lexus, allowing precise throttle control in challenging terrain conditions. The Multi-Terrain Select system complements this innovation, providing exceptional handling and stability across diverse terrains.

The introduction of the hybrid model also brings new functions and equipment that elevate the overall driving experience across both the hybrid and engine variants. The LX features a 12.3-inch full LCD meter that renders clear displays of essential driving information such as auxiliary battery voltage and engine oil pressure. Drivers can customize the display to include features like a boost meter or hybrid battery charge status (in hybrid models).

Moreover, the LX lineup introduces the OVERTRAIL series for adventurous customers seeking bold aesthetics and unmatched off-road performance. The OVERTRAIL edition features a black gloss spindle grille, matte gray aluminum wheels and dark-tone accents on fog lamps, roof rails and door handles for a rugged, professional look. The exclusive ‘Moon Desert’ body color, with metallic shading, uplifts its premium appearance as part of a six-color palette. Inside, the monolith-themed interior pairs low-saturation upholstery with ash burl black ornamentation, blending Lexus’ refinement with off-road sophistication. The model’s front and rear differential locks complement the standard center lock, boosting off-road capability in tough terrain. Exclusive 265/70R18 all-terrain tires, designed for Lexus body-on-frame vehicles, balance off-road performance with on-road comfort.

Safety remains at the forefront of the LX’s design. The latest Lexus Safety System+ comprises advanced features like Proactive Driving Assist (PDA), which anticipates risks such as pedestrian crossings and unexpected obstacles, offering timely braking or steering support. Pre-Collision Safety (PCS) detects potential collisions and provides warnings or automated braking. The Driver Abnormality Response System monitors driver behavior, activating safety measures like hazard lights, gradual deceleration and emergency service connection when needed. Lexus Teammate adds convenience with Advanced Drive (Traffic Jam Assist) to reduce stress in congestion and Advanced Park for precision-guided parking assistance. Together, these features exemplify Lexus’ commitment to safety and a seamless driving experience.

Lexus also introduced an advanced Rear Air Conditioning Automatic Activation Control, designed to enhance cooling efficiency in high-temperature environments. The system automatically adjusts rear air conditioning and increases airflow when battery temperatures rise. By supplementing battery cooling with conditioned air, it helps maintain optimal performance and longevity, guaranteeing reliable operation even in high temperature climates.

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About Markazia:
Markazia is the exclusive distributor of Toyota, Lexus, Hino trucks and Yamaha motorcycles and scooters in Jordan. With a presence since 1999, Markazia has become a leading company in automobile sales, after-sale services, and spare parts, with five dealers spread across the Kingdom. The company’s strategic approach, grounded in the community and supported by a CSR program, reflects its commitment to being more than just a distributor but an effective corporation that works for the betterment of society.

Markazia strives to provide services worthy of the Lexus name; a name that is synonymous with the luxury lifestyle, while ensuring that each and every client only ever ‘experiences amazing’. As a luxury brand with a passion for daring design, innovative technology and show-stopping performance, Lexus has proven itself to be of superior quality in everything from vehicles and services to production systems, with each one of its wide spectrum of vehicles, a leader in its class.


This press release has been distributed by Bidaya Marketing Communications on behalf of Markazia.

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