Working Backwards by Colin Bryar and Bill Carr

Colin Bryar started at Amazon in 1998; Bill Carr joined in 1999. In “Working Backwards,” these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known.اضافة اعلان

With 27 years of Amazon experience between them, much of it in the early aughts — a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life.

With keen analysis and practical steps for applying it at your own company — no matter the size — “Working Backwards” is a practical guidebook and a corporate narrative.