In “Provoke: How Leaders Shape the Future by
Overcoming Fatal Human Flaws”, renowned strategy consultants and best-selling
authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how
people tend to act tentatively in the face of uncertainty and provide the tools
we need to do things differently.
اضافة اعلان
Tuff and Goldbach offer up a compelling argument for
the proposition that taking a "wait and see" approach is the exact
opposite of what helps visionary leaders change the world. Drawing on
principles from business and behavioral economics, the book shows readers from
all walks of life how to provoke action as a mechanism to advance.
Working at the intersection of business and behavioral
economics, the authors demonstrate why taking action, or “provoking”, reduces
uncertainty by providing real-world feedback, enabling confidence to move
forward in the absence of precedent.
In this book you’ll discover
an
overview of the assortment of cognitive biases which tend to restrain and
distort leadership decision making in the face of uncertainty, how to recognize
the 'phase change' that occurs when an uncertainty resolves from being a
question of "if" to being a matter of "when", five
different models of provocation which can be used alone or in combination to
anticipate, drive through and exit that phase change in a way that creates the
future you desire, and how true "provocateurs" shake the foundations
of their industries, firms, sectors, and governments by overcoming their need
for certainty before action.
This book is perfect for executives, managers, and
other leaders tasked with dealing with uncertainty on a daily basis, Provoke is
a road map to overcoming the natural instincts to “wait-and-see” and seizing
opportunities which could create a better future.
Geoff has almost 30 years of experience consulting to
some of the world’s top companies on the subjects of strategy, growth,
innovation, and adapting business models to deal with change. Currently, he is a principal at Deloitte and
holds various leadership positions across its sustainability, innovation and
strategy practices.
Goldbach is a globally recognized strategist and
executive advisor, combining creativity and rigor to help organizations create
their own future. He serves as the chief strategy officer of Deloitte.
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