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December 8 2021 12:37 PM ˚
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Explore a new method for seizing opportunity in the face of uncertainty

1. Provoke
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In “Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws”, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.اضافة اعلان

Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.

Working at the intersection of business and behavioral economics, the authors demonstrate why taking action, or “provoking”, reduces uncertainty by providing real-world feedback, enabling confidence to move forward in the absence of precedent.

In this book you’ll discover an overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty, how to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when", five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire, and how true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action.

This book is perfect for executives, managers, and other leaders tasked with dealing with uncertainty on a daily basis, Provoke is a road map to overcoming the natural instincts to “wait-and-see” and seizing opportunities which could create a better future.

Geoff has almost 30 years of experience consulting to some of the world’s top companies on the subjects of strategy, growth, innovation, and adapting business models to deal with change.  Currently, he is a principal at Deloitte and holds various leadership positions across its sustainability, innovation and strategy practices.

Goldbach is a globally recognized strategist and executive advisor, combining creativity and rigor to help organizations create their own future. He serves as the chief strategy officer of Deloitte.

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