You can’t escape the orange. That is what travelers this summer
have been reckoning with — swaths of tangerine, traffic cone and burnt sienna
on maps indicating record-high temperatures around the globe. Four concurrent
heat domes from the southern United States to East Asia descended on millions —
Phoenix residents enduring 31 days of 110-degree-plus temperatures. Italians in
more than a dozen cities under extreme weather warnings. And in South Korea, at
least 125 people were hospitalized for heat-related conditions at the World
Scout Jamboree.
اضافة اعلان
In Florida, it got so bad in June that Jacki Barber, 50, a
clinical social worker and eighth-generation Floridian, canceled a beach trip
to St. Augustine. “The water temperature was, like, 89 degrees,” Barber said.
“We are used to hurricanes ruining plans, tropical storms, even
just bad thunderstorms,” she said. “But I don’t recall ever looking at anyone
and saying, ‘It’s too hot to go to the beach.’”
Summer plans are officially off
As the summer travel engine kicked into high gear this year, it
was not just the scorching heat affecting carefully laid plans. There were also
fires, floods, tornadoes, and hailstorms. Some 8 inches of rainfall left parts
of Vermont coping with catastrophic floods. Tens of thousands of people,
including thousands of tourists, had to evacuate islands in Greece because of
wildfires. (Prime Minister Kyriakos Mitsotakis on Wednesday offered a free
weeklong stay in 2024 to those travelers affected — in spring or fall.) The
popular music festival Awakenings canceled a date in the Netherlands because of
concern over hail, lightning and thunderstorms.
Increasingly dangerous weather now hits classic summer
destinations, with conditions growing more erratic, expensive and deadly.
According to the National Oceanic and Atmospheric Administration, the United
States has experienced four climate disasters since May, each causing more than
$1 billion in damages. The National Park Service estimates that more visitors
have died of heat-related causes since June than do in an average year. The
indirect toll is almost certainly higher: A recent study found that summer heat
waves killed 61,000 people in Europe last year.
Summer trips have long been treasured. Sure, airport lines are
longer and hotel rooms go quicker, but school’s out, the sun’s out and beaches
beckon. Summer travel cuts across social class; whether you go to a state fair
or Sardinia, you cash in precious vacation days. You suntan, you eat more
indulgently, and reach for your wallet with less angst. Travel helps you hide
from reality, or at least pause it for a bit.
But even if the idea of a summer getaway remains culturally
resilient, is it still practical? Where to go is certainly less obvious; you
can’t hide from reality when reality is 100-degree seawater or a raging
wildfire.
For decades, science has confirmed that unabated climate change
will cause more misery, more hardship and cost millions of lives in the years
to come. We’re getting a taste of the results this summer. Our relationship to
travel has reached a tipping point. What happens when we can’t just vacation
through it?
Strong demand, migrating patterns
Despite all the crises, global arrivals — the total number of
tourists who cross a border — are projected to be up 30 percent from last year,
according to the Economist Intelligence Unit, a research division of the media
company. The World Tourism Organization reports that travel to Europe is now at
90 percent of pre-pandemic levels.
And tourism is big business. The sector’s growth outperformed
global gross domestic product growth by more than 40 percent in 2019, according
to the World Travel & Tourism Council. That same year, it employed 333
million people worldwide — equivalent to 1 in 10 jobs — and accounted for more
than 10 percent of the global economy.
So endless lines once again stretch toward the Louvre, around
the Colosseum and up the steps to the Acropolis (which has already closed
several times this summer during the afternoon hours). The visitors who line up
there and at other destinations aren’t easily deterred by sweltering
temperatures. They bought flights, they paid for rooms, and they scheduled and
apportioned their limited time. A spokesperson for Booking.com, Leslie
Cafferty, said that the company was “not seeing any signals of people pivoting
or rethinking their original travel plans.”
Susanne Becken, a professor of sustainable tourism at Griffith
University, in Australia, said the issues we face are compounded in part by
consistent global tourism practices over the past 50 years.
“Everything has been geared for that desire to seek the sun,”
she said. Think of the airports, accommodations and other capital-intensive
projects erected to serve the visitors of historically sunny places. “Accordingly,
we’ve built massive infrastructure in the likes of the Mediterranean and Mexico
and so on.”
Now Italy offers nearly 1.1 million hotel rooms; Finland has
fewer than 65,000. Decades of predictable travel have dug deep grooves to
popular hubs, complicating the most intuitive solution to a changing climate:
simply going somewhere else.
Yet change is coming, whether or not cooler destinations have
the room. The European Commission projects that tourism on the continent —
already the world’s biggest tourist draw — will grow regardless of warming
conditions but that higher temperatures will migrate demand, sending more
tourists to Northern Europe instead of the Mediterranean. Southern regions
would lose nearly 10% of their current summer tourists in one scenario.
But temperate destinations are confronting their own climate
issues. Avery Baldwin, a 27-year-old tennis coach who lives in Brooklyn, New
York, has regularly visited a small town in New Hampshire his whole life. Rain
has pummeled the area this summer; a University of Massachusetts Amherst study
found that more precipitation has fallen in New Hampshire every year in the
past 10 years than the 20th-century average.
“It is definitely a frequent conversation topic,” Baldwin said.
Wet conditions make the usual activities, like hiking, more treacherous and
drive people indoors. “There’s always puzzles,” he said, adding that he plans
to return this summer.
Some governments are implementing policies to reroute tourist
traffic. China has committed to building large mountain resorts as part of a
program it calls “22-degree destinations” — 22 Celsius (or 72 Fahrenheit) being
the optimal holiday temperature, according to China — designed to lure domestic
tourists from cities like Shanghai and Beijing during the hottest months.
Becken, the sustainable tourism professor, attended a climate change conference
at which the government unveiled the initiative. “They are systematically
building up resorts in the mountains,” she said.
Who is looking out for the tourists?
To mitigate the heat in Paris, the Eiffel Tower has installed
overhead misters and water stations for those waiting in line, according to
Patrick Branco Ruivo, the tower’s director general. It has also moved more of
its ticket sales to an online reservations system, which cuts down on wait
times for visitors.
That’s just one stakeholder. The travel industry by its nature
is fragmented: A daisy chain of operators — airlines, rental car companies,
tour guides, insurance providers, hotels and restaurants, museums or cultural
attractions — serve and profit from tourists, but they rarely function in
lockstep on any issue.
Indeed, a 2007 report commissioned by the World Tourism
Organization, United Nations Environment Program and World Meteorological
Organization said that academic studies of how local tourism officials and
operators assess the risk of climate change found “relatively low levels of
concern and little evidence of long-term strategic planning for future changes
in climate.”
Historically, a tourism ministry was “a marketing office” with
light research and investment capabilities, said Becken. Tourism officials are
given mandates to entice additional visitors and — aside from rare cases in
some wealthy and overtouristed destinations, like Amsterdam — not turn them
away on account of safety.
Some nations — not coincidentally, those most dependent on
tourism — have disaster plans and agencies specifically for travelers. The
Bahamas has established a Tourism Emergency Coordinating Committee to ensure
that the industry can effectively respond in the case of a major hurricane.
Right now, many countries rely on local governments and
volunteers. In Italy, “each region has its own civil protection system, and
each city mayor has civil protection responsibilities,” said Pierfrancesco
Demilito, the head of the press office at the Italian Civil Protection
Department. The department helps allocate resources nationally, but “it is the
mayor of Rome, or Florence, or Venice,” in the event of an extreme weather
alert, who “decides the measures to be carried out,” he said.
But bracing for hotter conditions will require more synchronized
efforts at the federal, state and municipal levels, and perhaps more dedicated
agencies.
In the absence of national or unified support, planning may fall
to corporations with pockets deep enough to marshal resources at scale. “Disney
is sort of a poster child for a really good way to handle large numbers of
people effectively,” said Daniel Scott, a professor of geography and
environmental management at the University of Waterloo, in Canada. He suggested
that the business model of globalized tourism may start to mimic the integrated
resorts typified by Disney, where a single entity owns the infrastructure and
controls visitor experiences with greater predictability.
It is impossible to know where we go from here. But the
cognitive dissonance of summer travel in a warming world is catching up to us.
Tragic headlines and statistics are prompting hard looks at the nature of
tourism: who benefits and who gets to participate. More people will find
themselves confronting personal and increasingly tough decisions — and, like
Barber, perhaps choosing a less appealing but more comfortable option: “We just
all stayed home and huddled in a room with the air conditioner on,” she said.
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