Telling people’s stories through painting

Rand Masadeh
Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)
ِِAMMAN — At 11, while attending school in Belgium, Rand Masa’deh went on a weeklong school trip. The school asked the children to draw everything they saw in notebooks. That experience kindled her passion for art. اضافة اعلان

Masa’deh, however, studied marketing and management for her university degree, a “safer” choice in our society,  but her love for art made her launch her Instagram page Rawthentic.art in 2018, to display her artwork. One day, one of her few followers expressed his admiration for her work and bought five paintings; it was a crucial point in her artistic career.


Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)

“Making artwork is my purpose in life, it is like the universe is asking me to paint. I will never get bored of it as it does not limit my capabilities,” Masa’deh said in an interview with Jordan News

She perceives art as a channel that nurtures her personality and identifies herself as an introspective artist who is intuitive, playful and sometimes quirky.


Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)

Masa’deh likes to create work that appears raw and unfinished. Her abstract style combines elements from many art movements, including Art Brut, expressionism and abstract. She does not have key messages that she focuses on in her work; the stories she tells through her work are raw and open to interpretation.

“The truth is that each one of my pieces is a reflection of a thought or emotion that I processed at one moment in time,” Masa’deh said.


Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)

The events in Palestine did not leave her unmoved. She felt the need to express her feelings through her social media account. The censorship of content related to Palestine by these platforms and the anti-Palestine activities conducted via social media made her wish to show her support for Palestine through her artworks. 
 

Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)

The work she shared on social media consisted of symbols that many would recognize as pro-Palestinian but the west might not, like watermelon, which became a symbol of resistance, the keffiyeh pattern, traces of displaced and fragmented figures, the queen of the sea for Jaffa, and more.

“My messages are not limited to a specific time, they change according to the events around me,” Masa’deh said.


Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)

She aims to produce paintings that tell the stories of the people who commission them by offering them the opportunity to express their feelings and revive their memories, she said.

Masa’deh painted one of her favorites, titled “Welcoming change”, while she was going through confusing times in her life where she did not know what she wanted to do in her life.


Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)

Her connection with the art community, of many artistic backgrounds, help her create, keep up with new trends and learn new techniques. She also uses Instagram to explore forms of art.

While many personal initiatives encourage art and new talents, a challenge for artists is to earn a stable income from art, for which the market is limited.

She wishes to be able to represent Jordan’s culture and history and put them on the artistic world map. 


Rand Masa’deh likes to create work that appears raw and unfinished. (Photos: Handouts from Rand Masa’deh)

Former minister of media Sakher Dudin told Jordan News that “Masa’deh’s work clearly demonstrates that she is a promising artist not only at the local level but internationally. She has a talent for weaving together universal concepts about the human condition that are steeped in psychology and spirituality coupled with an overwhelming national and patriotic feel. A feel that is visible through her innovative use of various artistic tools and techniques.”

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