AMMAN — A new platform hopes to connect businesses that are
looking to rent short-term unoccupied retail spaces.
Nomad Space was founded by Dana Al-Fayez after she
encountered difficulty to find a space for her fashion endeavors.
اضافة اعلان
“In 2017, I started a fashion brand but didn’t have the
space to show my products except through pop-up markets and bazaars, which
weren’t tailored to my needs in terms of space and location,” Fayez said in an
interview with
Jordan News.
And that is how the idea of Nomad Spaces was born.
According to Fayez, Nomad Spaces solves two problems: the
issue of unused spaces and businesses’ need for vacant space to showcase
products.
“Nowadays there are plenty of retail stores that are
unoccupied and unutilized, so we don’t want to create new ones,” Fayez said.
“We just want to use these spaces efficiently to help the real estate owners
that are facing difficult phase because they don’t have a tenant during this
period. So we are creating this win-win situation where both can benefit.”
Nomad’s concept is based on providing a tailored space that
suits the business, rather than an empty room. The organization offers a team
that includes a brand sales manager to represent the business, according to
Fayez.
“We also give the businesses a chance to test the market,
location, and traffic of the space before settling on it.”
Nomad Spaces helped other businesses to overcome some
obstacles spurred by the ongoing pandemic. The platform itself was not directly
impacted by the pandemic, according to Fayez, but was mainly inconvenienced by
the rapid change of rules during this time.
“The challenge comes with the government restrictions not
being consistent and hence, our inability to plan ahead, so the real challenge
was the government’s uncertainty,” Fayez stated.
“Even though there are hundreds of businesses that are
locking down, they are getting another chance to physically engage with their
clients through Nomad, regardless of the pandemic,” the founder added.
Nomad Spaces also created “
Zamakan”, a project that
introduced the idea of “pop-up shops”, which is relatively new to
Jordan.
“Zamakan is a space that is located in Swefieh Village,
which we are using to create an experience of pop-up shops, to introduce the
concept of the short-term shopping experience,” Fayez explained.
Zamakan attracts traffic through its aesthetically pleasing
theme, benefiting the businesses that collaborate with Nomad and use their
services.
“The most important thing we provide is the design of the
space that we create to attract people.” Fayez noted.
Read more
Business
.jpg)
.jpg)
