Jordan food manufacturers to take part in Gulfood in Dubai after Anuga in Germany

JCI logo(Photo: From JCI website)
AMMAN — The Jordanian Exporters Association (JEA) is organizing the participation of 18 local manufacturers firms from across food sectors in the Gulfood Manufacturing Exhibition to open in Dubai November 7, according to the Jordan News Agency, Petra. اضافة اعلان

This comes shortly after local manufacturers took part in the largest food and beverage exhibition, Anuga, in the German city of Cologne only last week.

In a statement on Saturday, the JEA's President, Omar Abu Wishah, said that Jordanian manufacturers participating in the three-day exhibition in the UAE operate in various areas of foodstuff production.

The exhibition will showcase robotic packing solutions, tech-based ingredients, integrated manufacturing technologies, and specializes in foodstuffs, flavors and spices industries, Abu Wishah said.

The exhibition is a good opportunity for Jordanian industrial companies to promote their products, especially following the "difficult" circumstances due to the COVID-19 pandemic, which affected the global exhibitions industry that was forced to postpone industry events, he said.

The JEA aims through Jordanian participation in this exhibition to enable local manufacturers to learn about the latest manufacturing technologies, in addition to introducing exhibition participants to the latest developments and the high quality of Jordanian products, Abu Wishah said.

He also pointed to the importance of expanding and supporting participation in foreign exhibitions, which are considered international trade platforms and the "most effective" way to promote national industries that allow them to enter new markets.

Future participations also help maintain the momentum gained by local companies in export markets over the past years, he said.

Stimulating industrial exports is the "most effective" solution to achieve economic growth by increasing production and investment in the industrial sector, and providing more job opportunities, in addition to strengthening the Kingdom's foreign currency reserves, Abu Wishah said.

Anuga, leading global food trade fair

The Jordan Chamber of Industry (JCI) organized the Jordanian pavilion at Anuga, the leading global trade fair for the food and beverage industry in Cologne, Germany, held from October 9 to 13, according to the Jordan News Agency, Petra.

In a statement Saturday, the JCI said the pavilion featured a number of Jordanian companies.

The head of JCI, Fathi Jaghbir, said participation in the exhibition is important to allow national exports to enter the EU market, which would help Jordanian exporters to share their expertise and learn about participants' food industry experience, discovering innovative products and industry mechanisms, and touching base with new partners.

Jaghbir stressed the importance of Jordanian companies’ participation in one of the largest trade fairs in the world, which included more than 4,600 companies from 97 countries, including Belgium, Germany, France, Greece, Italy, the Netherlands, Poland, Spain, Turkey, and the US.

Jordan's participation in the exhibition will pave the way more for local manufacturers to enter EU markets, especially as they comply with the highest Jordanian, European and American specifications, according to Jaghbir.

He said JCI's constant efforts to represent the Kingdom at all international exhibitions and forums, helps increase the competitiveness of Jordanian products.

For his part, Walid Al Jitan, representative of food, catering, agricultural, and livestock industries sector at the JCI, said the JCI intends to increase the number of companies participating in the Anuga exhibition at its next session, while increasing the area of the Jordanian pavilion.

Jitan also stressed the importance of the participation of food manufacturing companies in the event in order to learn about the latest technologies, gain experience, as well as find new markets.

Read more Business