JTB hosts Arab food bloggers in culinary exploration program

AMMAN — The Jordan Tourism Board (JTB) has extended an exclusive invitation to a cohort of food bloggers and content creators specializing in the culinary arts from various Arab countries, in a strategic move to amplify its tourism endeavors.اضافة اعلان

In a statement on Wednesday, the JTB unveiled an immersive six-day program designed to provide the invited content creators with an unparalleled exploration of the Kingdom's culinary and cultural landscape, Jordan News Agency, Petra reported.

"The initiative aims to bridge cultural gaps through the universal language of food, while immersing the participants in authentic cooking experiences and fostering interaction with local communities across diverse Jordanian provinces," the statement added.

Emphasizing the significance of culinary tourism, the JTB highlighted that Jordan boasts a rich tapestry of cuisine that spans both Arab and international fare. 


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