Bustami and Saheb Group: Nissan Middle East A 24% growth in sales during the first nine months of 2024
•Strong SUV performance with Pathfinder and KICKS recording exceptional growth of 95% and 59% respectively.
Bustami & Saheb Group, the exclusive dealer for Nissan in Jordan, has revealed that the renowned multinational corporation "Nissan” recorded a remarkable 24% year-on-year increase in sales across the Middle East during the first nine months (April 2024 – December 2024) of Fiscal Year 2024 (April 2024 – March 2025), underscoring the brand’s strong momentum and enduring appeal in the region. This growth was driven by Nissan’s diverse lineup of SUVs and crossovers, which accounted for 55% of total sales, further reinforcing the brand’s leadership in this segment.
Nissan's notable success in the region this fiscal year was significantly bolstered by the iconic Nissan Patrol, which accounted for 31% of the total sales. Known for its heritage and exceptional off-road capabilities, the Nissan Patrol itself experienced a 24% increase in sales during the first nine months of FY24. This surge in popularity was further propelled by the all-new Nissan Patrol's World Premiere held in Abu Dhabi, reinforcing its legendary status among customers.
Nissan’s commitment to delivering innovative and versatile vehicles was further evident in the strong performance of its other SUV and crossover offerings. The Pathfinder achieved an exceptional 95% sales increase, reflecting its rising popularity among families and adventure-seekers, while the KICKS recorded a significant 59% growth, underscoring its appeal as a dynamic urban crossover.
The X-Trail also continued its upward trajectory, achieving a 16% increase in sales compared to the same period last year.
Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, “The strong performance in the first nine months of FY24 reflects Nissan’s unwavering focus on innovation and delivering vehicles that cater to the evolving needs of our customers.
Our growth, particularly in the SUV and crossover segments, reinforces our leadership in the region and underscores the trust that customers place in the Nissan brand. We remain committed to shaping the future of mobility through industry-leading technologies and a product lineup that redefines driving experiences.”
Nissan’s sustained growth in the Middle East is backed by a strong partner network and robust market demand with Qatar recording the highest growth in the first nine months of FY24 at 38%, followed by Dubai at 25%, Abu Dhabi at 22%, and Bahrain at 18%. The UAE emerged as the largest contributor, representing 65% of total sales, further solidifying its importance as a key growth market and reinforcing Nissan’s commitment to expanding its regional footprint while delivering exceptional customer experiences.
Building on this momentum, Nissan's expansion into two new markets further supported its sales growth. In Iraq, Nissan appointed Al Sour as the official distributor, leveraging their extensive automotive expertise to establish multiple 3S (Sales, Service, and Spare Parts) facilities across key cities.
Meanwhile, in Oman, Al Hashar Automotive was named Nissan’s exclusive authorized distributor, significantly enhancing the brand's presence through a network of state-of-the-art facilities.
Looking ahead, Nissan is focused on accelerating growth in the Middle East, a strategic market within its global vision, by leveraging customer-centric initiatives and bold product innovation. As part of this approach, the brand launched three all-new SUVs in the region in FY24, including the all-new Patrol, all-new KICKS, and all-new Magnite.
The implementation of The Arc, Nissan’s global business plan, places a strong emphasis on high-growth markets, with the Middle East playing a pivotal role in driving the company’s long-term ambitions. By deploying innovative strategies tailored to the region’s evolving mobility landscape, Nissan is strengthening its presence and product lineup to meet the increasing demand for advanced, versatile, and technology-driven vehicles.
About Bustami & Saheb Group: Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars.
Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees.
For more information, you can visit our website: http://www.bstc.com.jo , or contact us at the following number: 06-5532456. You can also connect with us on social media:
●BustamiandSahebGroup on Facebook
●BustamiandSahebGroup on Instagram
Or you can contact us via email at: bstcinfo@bstc.com.jo
Bustami & Saheb Group, the exclusive dealer for Nissan in Jordan, has revealed that the renowned multinational corporation "Nissan” recorded a remarkable 24% year-on-year increase in sales across the Middle East during the first nine months (April 2024 – December 2024) of Fiscal Year 2024 (April 2024 – March 2025), underscoring the brand’s strong momentum and enduring appeal in the region. This growth was driven by Nissan’s diverse lineup of SUVs and crossovers, which accounted for 55% of total sales, further reinforcing the brand’s leadership in this segment.
Nissan's notable success in the region this fiscal year was significantly bolstered by the iconic Nissan Patrol, which accounted for 31% of the total sales. Known for its heritage and exceptional off-road capabilities, the Nissan Patrol itself experienced a 24% increase in sales during the first nine months of FY24. This surge in popularity was further propelled by the all-new Nissan Patrol's World Premiere held in Abu Dhabi, reinforcing its legendary status among customers.
Nissan’s commitment to delivering innovative and versatile vehicles was further evident in the strong performance of its other SUV and crossover offerings. The Pathfinder achieved an exceptional 95% sales increase, reflecting its rising popularity among families and adventure-seekers, while the KICKS recorded a significant 59% growth, underscoring its appeal as a dynamic urban crossover.
The X-Trail also continued its upward trajectory, achieving a 16% increase in sales compared to the same period last year.
Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, “The strong performance in the first nine months of FY24 reflects Nissan’s unwavering focus on innovation and delivering vehicles that cater to the evolving needs of our customers.
Our growth, particularly in the SUV and crossover segments, reinforces our leadership in the region and underscores the trust that customers place in the Nissan brand. We remain committed to shaping the future of mobility through industry-leading technologies and a product lineup that redefines driving experiences.”
Nissan’s sustained growth in the Middle East is backed by a strong partner network and robust market demand with Qatar recording the highest growth in the first nine months of FY24 at 38%, followed by Dubai at 25%, Abu Dhabi at 22%, and Bahrain at 18%. The UAE emerged as the largest contributor, representing 65% of total sales, further solidifying its importance as a key growth market and reinforcing Nissan’s commitment to expanding its regional footprint while delivering exceptional customer experiences.
Building on this momentum, Nissan's expansion into two new markets further supported its sales growth. In Iraq, Nissan appointed Al Sour as the official distributor, leveraging their extensive automotive expertise to establish multiple 3S (Sales, Service, and Spare Parts) facilities across key cities.
Meanwhile, in Oman, Al Hashar Automotive was named Nissan’s exclusive authorized distributor, significantly enhancing the brand's presence through a network of state-of-the-art facilities.
Looking ahead, Nissan is focused on accelerating growth in the Middle East, a strategic market within its global vision, by leveraging customer-centric initiatives and bold product innovation. As part of this approach, the brand launched three all-new SUVs in the region in FY24, including the all-new Patrol, all-new KICKS, and all-new Magnite.
The implementation of The Arc, Nissan’s global business plan, places a strong emphasis on high-growth markets, with the Middle East playing a pivotal role in driving the company’s long-term ambitions. By deploying innovative strategies tailored to the region’s evolving mobility landscape, Nissan is strengthening its presence and product lineup to meet the increasing demand for advanced, versatile, and technology-driven vehicles.
About Bustami & Saheb Group: Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars.
Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees.
For more information, you can visit our website: http://www.bstc.com.jo , or contact us at the following number: 06-5532456. You can also connect with us on social media:
●BustamiandSahebGroup on Facebook
●BustamiandSahebGroup on Instagram
Or you can contact us via email at: bstcinfo@bstc.com.jo
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