Beyoncé’s disco-inspired “Renaissance” album. Amazon Prime’s
“Daisy Jones & The Six” set in the rollicking landscape of Sunset Strip in
1977. It can seem like the ’70s are everywhere again.
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And this includes weddings. “With trends, whether it’s
fashion or music, it always trickles down to events,” said Sarah Mastriano, the
owner of A Lovely Universe Events based in Red Bank, New Jersey. She considers
the recent ’70s resurgence a reaction to pandemic times when so many weddings
were forced to become pared-down, or even virtual affairs.
It better be interesting and fun
“We were all locked up for so long that now couples are
really emphasizing the experience of the guest,” Mastriano said. “If they’re
going to come out of their house and almost put their health at risk to be in a
big crowd, it better be interesting and fun.”
When Hilary Katzman, 34, and Bryan Kayne, 30, both product
managers who live in Manhattan, were married on May 6, the couple tasked
Mastriano with creating “a love fest” for their 160 guests.
“I’m a Grateful Dead fan to the extreme,” Kayne said, and
they sought to bring the band’s attendant culture of love and kindness to their
nuptials.
Accordingly, the couple wanted their wedding to be rooted in
their values of peace, sharing, and vulnerability. Porta Asbury Park, a
restaurant on the Jersey Shore, proved their dream venue, partly because of the
giant disco ball installation over the dance floor.
In addition to a nine-piece band called Daddy Pop that
played disco tunes, jazzy ’70s yacht rock and the Grateful Dead, the couple
incorporated nostalgia into many aspects of their wedding — from disco ball
stirrers and tables named after Grateful Dead songs to rainbow-colored attire
for their 30-person “inner circle” and a tie-dye tuxedo and a silver sequined
dress serving as the couple’s second looks.
Groovy and inclusive
Michelle Angelosanto of Modern Rebel, a wedding planning
company in New York City, is gearing up for a similarly themed soiree at
Brooklyn Grange Sunset Park in July for Priya Mapara, 32, a digital product
designer, and Luke Waring, 33, a software engineer.
The couple, who live in Brooklyn, told Angelosanto they
wanted the celebration “to feel really relaxed, groovy and inclusive,” she
said. “That just naturally lends itself to a ’70s aesthetic.” For this wedding,
there will be a rust red, burnt orange, and lavender color palette, large and
small disco balls, and lounge spaces with rattan benches and rust orange velvet
chairs.
Anshul and Keats Kamble called their wedding, which took
place Dec. 4 at the Evergreen in Portland, Oregon, “muted disco.” Post-COVID,
the ’70s represented a break from hardship, said Keats Kamble, 26, a business
analyst at a health company, adding that disco “feels like a little escape.” A
big dance party was paramount.
Anshul Kamble, 28, a social media marketing strategist,
honored his Mumbai roots with an ivory sherwani (a long coat) with floral
embroidery at the ceremony. For the reception, “I wanted to hard launch my
marriage chain,” he said of the traditional gold necklace given to him by his
grandparents. “So, I wore a monochrome forest green suit with the chain as the
main accessory.” Their wedding planner, Candida Bell, lead planner of Bridal
Bliss in Portland, called the suit “very John Travolta ‘Saturday Night Fever.’”
The bride wore a puff-sleeve gown for the ceremony and
changed into a shorter dress with patent leather go-go boots.
Along with disco balls in their floral arrangements, a
playlist heavy on disco originals and ’70s remixes like “September” by Earth,
Wind & Fire and disco ball key chains for their 120 guests, they rented a
vintage phone where guests could leave them a voice message. Now, a vinyl record
of these audio missives resides on their bookcase.
Nostalgia plays a big role
Nora Sheils, the founder of Bridal Bliss and a founder of
wedding software company Rock Paper Coin, also in Portland, believes that
nostalgia plays a big role in the ’70s resurrection. A lot of couples getting
married today would rather look to the past than the future, she said, noting
that the ’70s “super carefree” nature strikes a chord with many. She also
points to ’70s songs like “Dreams” by Fleetwood Mac resurfacing on TikTok.
Other songs having a moment include “What You Won’t Do for Love” by Bobby
Caldwell and “Angie” by the Rolling Stones.
Wedding industry vendors have taken note of the craze.
Minted Weddings, a design marketplace for artists and makers, reports that 10%
of designs in its 2023 wedding collection integrate a ’70s design motif; this
represents a 107% increase from last year.
Caroline Doogan, an owner of Baumbirdy in Chicago, which
sells its paper goods on the platform, has found much inspiration in the time
period, saying “brides today want to create that mood for their guests, like a
visual filter for their day.”
Mastriano sees this trend as a “return to letting loose,
having a little sparkle in your life. People are telling me ‘I want my wedding
to feel like a healthier version of Studio 54.’”
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