PromoMedia and the University of Jordan Sign Strategic Partnership Agreement for PromoMedia Campus Networks

A strategic partnership introducing a premium digital out-of-home advertising network, featuring Digital MUPIs and Synchronized Screens that connect brands with one of Jordan's largest and most influential academic communities.

اضافة اعلان

PromoMedia Campus Network at the University of Jordan, featuring its digital advertising network across the campus.

PromoMedia, a leading regional outdoor advertising company operating across the Middle East and Africa, and the University of Jordan have signed a strategic partnership agreement to introduce Promomedia Campus Network, a digital out-of-home (DOOH) advertising network. The initiative marks a significant milestone in the evolution of digital out-of-home media within Jordan's higher education sector.

The partnership combines PromoMedia's regional expertise in outdoor advertising with the University of Jordan's dynamic campus environment to establish an innovative advertising network that delivers high-impact brand visibility while enhancing communication across one of Jordan's largest university campuses.

 

“The agreement was signed by Mr. Patrick Al Haber, Managing Director of PromoMedia Group, and His Excellency Dr. Nathir Obeidat, President of the University of Jordan, in the presence of representatives from both parties.”

          

Mr. Abdullah Haddad, Business Development Director at PromoMedia, is signing the partnership agreement.

Mr. Patrick Al Haber, Managing Director of PromoMedia Group, with His Excellency Dr. Nathir Obeidat, President of the University of Jordan.

 

 

 

 

Under the partnership, PromoMedia will install and operate an integrated network of 33 Premium Digital MUPIs and 7 Synchronized Digital Screens, strategically positioned throughout the University campus. The network will provide advertisers with premium visibility across key academic buildings, healthcare facilities, student hubs, and major pedestrian routes, delivering continuous exposure through a modern digital out-of-home advertising environment.

With a campus population comprising thousands of students, faculty members, staff, hospital employees, and daily visitors, the University of Jordan represents one of Jordan's largest and most dynamic academic environments. PromoMedia Campus Network enables brands to engage with a diverse audience of future professionals, business leaders, healthcare specialists, researchers, entrepreneurs, and decisionmakers through repeated, high-impact exposure in a trusted educational setting.

The partnership reflects a shared commitment to enhancing the campus environment through innovative digital advertising solutions while creating new opportunities for effective communication between institutions, brands, and the University community. By combining strategically positioned Digital MUPIs, Synchronized Screens, and PromoMedia's outdoor advertising expertise, the project establishes a new benchmark for campus advertising in Jordan.

Patrick al Haber, Managing Director of PromoMedia Group, said:

"We are proud to partner with the University of Jordan on a project that introduces a new dimension to campus advertising. This partnership represents an important milestone in the evolution of outdoor advertising in Jordan. Through PromoMedia Campus Networks, we are creating a premium advertising environment where brands can engage with audiences in a meaningful, high-frequency setting while supporting innovation within one of the region's leading educational institutions.”

Dr. Nazir Obeidat, President of the University of Jordan, said:

“This partnership reflects the University’s commitment to keeping pace with technological developments and leveraging modern digital solutions to enhance the campus environment, improve its visual landscape, and optimize the use of available spaces through a structured approach that respects the University’s standing and academic mission. The agreement also creates opportunities to benefit from specialized expertise in outdoor advertising and transfer technical knowledge to the University’s teams, contributing to the development of services and strengthening public-private partnerships.”

The initiative reinforces PromoMedia's continued investment in innovative digital out-of-home solutions across the Middle East and Africa while further expanding its portfolio of premium advertising environments.

As Jordan's premium campus digital out-of-home advertising network, the project introduces a new standard for outdoor media, combining advanced technology, strategic placement, and a high-quality audience to deliver measurable value for advertisers while supporting the University's vision for a modern, connected campus.