Toyota Supports Ajarma’s Journey to the World Cup Aboard a Land Cruiser Prado

Markazia Toyota has signed a strategic partnership agreement with Jordanian adventurer Abdulsalam Al-Ajarmeh to support his initiative: “The Loyalty Journey from Amman to the World Cup by Car.” The initiative aims to promote Jordan regionally and internationally, coinciding with the Jordanian national football team's historic qualification for the 2026 FIFA World Cup.اضافة اعلان

The partnership was announced during a press conference held on Tuesday, 22 July 2025, at Markazia’s Innovation Hub. The agreement was signed by Fares Haddad, General Manager of Markazia, in the presence of Dr. Abdul Razzaq Arabiyat, Director General of the Jordan Tourism Board.

Al-Ajarmeh’s journey is set to span over 60 countries across the globe over the course of one year, aboard the durable and reliable Toyota Land Cruiser Prado. The vehicle will serve as a mobile platform carrying the message “Visit Jordan” in various languages. Promotional events about Jordan will be held in each destination, showcasing the country's tourism, economic, cultural, and investment potential, while also reflecting the kingdom’s modern identity and celebrating the historic achievement of the Nashama national team.

Commenting on the initiative, Haddad stated:

“We are proud to be part of this inspiring national initiative that reflects our pride in Jordan and our belief in supporting ambitious Jordanian youth. We are confident that the Toyota Land Cruiser Prado will be the ideal companion for this long journey, thanks to its robustness and exceptional reliability. We wish Abdulsalam great success as he travels the world en route to America and Mexico to support the Nashama at the World Cup.”

Dr. Arabiyat added:

“This initiative offers a unique and exceptional opportunity to promote Jordan on the global stage by passing through dozens of countries and engaging directly with their people. It highlights Jordan’s rich tourism, cultural, and natural diversity. We deeply value such national efforts that help share Jordan’s civilized message with the world and support every initiative that opens new horizons to present the Kingdom as a unique destination worth discovering.”

For his part, Al-Ajarmeh said:

“I named this initiative The Loyalty Journey to express my deep gratitude and loyalty to my beloved country, Jordan, and to follow in the footsteps of His Majesty the King and His Royal Highness the Crown Prince in showcasing Jordan’s bright image to the world. I chose the 2024 Toyota Land Cruiser Prado for its strength and reliability, giving me confidence and peace of mind throughout this long journey to the World Cup.

In every country, we will host events in major city squares, featuring large display screens showing promotional videos about Jordan, along with virtual reality (VR) experiences that allow people to virtually explore the Kingdom’s beauty and landmarks. This effort aims to increase awareness and drive desire to visit Jordan.”