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January 23 2022 8:10 PM ˚
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Dar Nemeh: Empowering women to make, sell their own products

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Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)
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AMMAN — Dar Nemeh, a project by the Princess Taghrid Institute for Development and Training (PTI), is empowering women in underprivileged areas of the Kingdom through its handicrafts and traditional food preparation training programs.اضافة اعلان

Through these programs, the institute teaches women how to make and market their artisanal products, and through Dar Nemeh’s gift shops and cafés, they help market these products.


Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)

The PTI has around 11 branches in eight governorates across Jordan, including Ajloun and Aqaba. Its activities are varied and differ from one location to the next, depending on activities for women in each area. In some areas, women work with natural resources like sheep’s wool, so PTI provides women with classes on processing wool and making products using this material.

Aghadir Jwaihan, director general of PTI, told Jordan News that from their experience, opening the door for women to make their own products, they found there was an issue in marketing these goods and ensuring the sustainability of such projects.


Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)

That is when PTI decided to set up Souq Nemeh, to bring the women they work with to Amman once a week and help them build a customer base during the summer. A problem emerged, however, in that during the winter months the women did not have a sustainable income, Jwaihan said.


Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)

In 2018, PTI launched the first “Dar Nemeh” in Ajloun, a hub for women to sell their products. The name in English means “The House of Bliss”. The institute opened a second branch in 2019 in Jabal Al Weibdeh. However, due to COVID-19 restrictions, the Ajloun branch soon closed its door, but PTI is looking to reopen it at another location in Ajloun next year.

Dar Nemeh is a combination restaurant, café, and souvenir shop, it buys homemade and handmade products from local women and sells them to customers. Products include cheeses, jams, and Labaneh, as well as handmade baskets, and soaps. Dar Nemeh is a showroom where customers may browse and buy what they like of the many products on display.


Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)

The activities of Dar Nemeh are not limited to buying and selling products by local women, they also provide them with job opportunities at Nemeh Kitchen, so they may have a stable income. They welcome anyone with an entrepreneurial project, but it has to be within Dar Nemeh’s standards in order to be sold through the project, Jwaihan said.



Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)

To expand their market, Dar Nemeh offers home delivery services to ensure their products reach every possible part of the country.
In addition to helping empower women and create job opportunities, PTI aims to revive traditional handicrafts and combine them with modern art by training women and encouraging them to “think out of the box”.

“Our goal is for people to buy these products because they are beautiful and are of a high quality not only for charity. Through Dar Nemeh we have created many new ideas for products that tourists like to buy,” Jwaihan said. 



Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)

After the success of their Jabal Al Weibdeh branch, PTI launched a third shop cum café inside the Amman Citadel complex in 2021, thereby creating more job opportunities for women and young people.

Through these two active locations, Dar Nemeh has managed to provide approximately 40 direct job opportunities and reached around 150 beneficiaries from all around Jordan who sell their products through their gift shops. “Some women have topped JD300 in monthly income from selling their products (via Dar Nemeh), and some make even more,” Jwaihan said.

She believes that projects like Dar Nemeh are important because there are many initiatives that train women and encourage them to be productive, but always face issues marketing and selling these products. “We have to think about initiatives that help market their products, since women in rural areas cannot market their products effectively. So, we help them do so through Dar Nemeh,” Jwaihan said.

Through Dar Nemeh, PTI aims to reach women in the remotest areas of the Kingdom and allow them to benefit from the income from selling their handmade products. “When we open a branch in a remote area, it will enhance tourism in that area,” she said.

Due to COVID-19 restrictions, Dar Nemeh could not reach local women who made their own products. But, through their delivery service, they were able to reduce the damage resulting from these restrictions. “We also started making masks at different tailor’s shops in various areas for recognized brands such as Umniah,” Jwaihan said.


Dar Nemeh empowers women through their institute which teaches them how to make and market their artisanal products. (Photo: Handouts from Aghadir Jwaihan)

In future, Dar Nemeh aims to start selling Jordanian homemade products at an international level via platforms such as Amazon, which will in turn provide local employment opportunities, Jwaihan added.

The PTI is also aiming to open Dar Nemeh shops in new areas such as Aqaba, and all remaining governorates.

Jwaihan hopes that everyone who visits Dar Nemeh becomes part of its community and realizes that they are helping local women earn a living. She said that sustainability and development can only be achieved by joining forces, producers, marketers, and customers.


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