valu Jordan, a leading financial technology company in the Middle East and North Africa, has entered into a strategic partnership with Hypermax, the food retail brand wholly owned by Majid Al Futtaim in Jordan.
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The partnership enables customers to use valu’s Buy Now, Pay Later (BNPL) solutions across Hypermax branches throughout the Kingdom, as well as through its e-commerce platform.
The partnership enhances payment flexibility for Hypermax customers shopping across a wide range of product categories, including both food and non-food items.
Customers can spread the cost of their everyday purchases through a variety of flexible payment solutions tailored to their approved credit limits.
As part of the partnership, valu’s payment option will be available directly through point-of-sale terminals at all Hypermax branches across Jordan.
Customers can simply select valu when completing their purchases, enjoying a seamless payment experience that combines convenience with financial flexibility.
Commenting on the partnership, Mohammad Al Youssef, CEO of valu Jordan, said: “Our partnerships with leading brands, including Hypermax, are a key part of our vision to expand the reach of flexible payment solutions and make them more relevant to customers’ everyday shopping experiences.
These solutions are no longer limited to major purchases; they have become a tool that helps customers manage their everyday spending with greater flexibility and convenience.
Through these partnerships, we are working to enhance the shopping experience in line with evolving consumer expectations while supporting the retail sector’s transition toward more integrated experiences.”
For his part, Jerome Akel, Regional Director of Majid Al Futtaim Retail – Hypermax Jordan, said: “We are constantly seeking new ways to enhance our customers’ shopping experience, from the products and services we offer to the payment options available at checkout.
Our partnership with valu provides customers with greater flexibility when completing their everyday purchases, making the shopping experience easier and more responsive to consumers’ changing needs and preferences.”
Through this partnership, Hypermax and valu are contributing to removing barriers associated with traditional payment methods, accelerating the adoption of digital payments across Jordan, and supporting continued innovation and growth in the retail sector.
