Jordan’s tourism sector recorded record results and strong growth indicators under the Executive Programme of the Economic Modernisation Vision (2026–2029) by the end of the third quarter of 2026, supported by efforts to boost event tourism and upgrade infrastructure at heritage and religious sites.
According to the third-quarter 2026 report on the Economic Modernisation Vision’s executive programme, issued by the Government Performance and Achievement Monitoring Unit at the Prime Ministry, cumulative tourism revenue reached JD 4.50 billion from the beginning of the year through the end of September. During the same period, the Kingdom welcomed 5.66 million international visitors.
Tourist and archaeological sites recorded 1.93 million visits. Aqaba topped the list of destinations, welcoming 656,600 overnight visitors, followed by Petra with 362,000 visitors and Wadi Rum with 219,100.
In domestic tourism, the “Urdunna Jannah” (Our Jordan Is Paradise) programme attracted around 202,000 participants through 6,430 trips to various governorates.
The sector also hosted nine major artistic events, attracting 42,000 people, including 24,000 visitors from outside the Kingdom. In addition, 189 different events were listed on the calendar.jo platform.
The sector witnessed comprehensive development efforts focused on restoration and workforce training. These included the completion of development works in downtown Old Salt, the rehabilitation of tourist facilities in Jerash, Aqaba and the Dead Sea, and significant progress at Ajloun National Park and its visitor centre.
An agreement was also signed to develop infrastructure on land adjacent to the Baptism Site. Specialised training programmes were implemented to improve the skills of employees and job seekers in the sector, with women accounting for 68% of participants.
