Jordan Bottle Recovery project launched

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(Photo: Jordan Bottle Recovery)
Press Release — Under the patronage of the Ministry of Environment, Nestlé, Diageo, and the UN Human Settlements Program (UN-Habitat) launched the Jordan Bottle Recovery project, managed by Development Inc. International, according to a press release.اضافة اعلان

“The project aims to increase collection and recycling of packaging, resulting from the tourism and out of home sector,” the press release said. It said a combination of collection channels will be “used, supported by digital tools and systems”.

“To support packaging collection at source, the project is placing dedicated plastic and glass collection bins to more than 250 hotels and restaurants,” it said. “Reverse Vending Machines will also be placed in prime locations in Amman for consumers to dispose of used plastic bottles, and a reward system is created to motivate the act of recycling.”

The project will use a digital framework to “ensure traceability across the value chain”, the press release said. It said a technology based on tractability framework “is put in place to ensure control of the operations, accuracy, and transparency of the collected quantities and end life, with an aim to create ‘Bottle to Bottle’ mechanism”.

The launch of the project was announced in a press conference, held today at the Four Seasons Hotel – Amman.

It was attended by Mohammed Al-Khashashneh, a secretary-general at the Ministry of Environment, Erfan Ali, a regional director of UN-Habitat Regional Office for Arab States, Mazen Al-Kayyali, a business executive officer at Nestlé Waters Jordan, Robert Haddad, director of Marketing, Yousef M. Haddad Co. & Partners, Diageo distributors and partners in Jordan, and Mohamed Daoud, the CEO and founder of Development Inc.

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