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‘First Film, First Love’ is theme of film festival’s 3rd edition

(Photo: Handout from Amman International Film Festival)
AMMAN — The Amman International Film Festival (AIFF) Awal Film, Jordan’s first international film festival which highlights local, regional, and international debut movies, revealed the theme for its third edition, which will be launched July 20 to 27, the AIFF said in a press statement.اضافة اعلان

The AIFF chose “First Film, First Love” as its artistic theme for the upcoming edition.

“Being one of the few international festivals in the world and the only one in the Arab world to focus entirely on firsts in film, this year’s artwork carries the Festival’s vision and its love for first-time achievements,” the statement said.

“The theme conveys a message of freshness and renewal, following the constraints of the global pandemic,” it said. The artwork - conceived and designed by Mohammed Abd El-Hadi, the Festival’s Art Director, “happily reflects the restored connection and proximity amongst people, while linking first achievements in filmmaking to falling in love again”.

The Festival Director and Co-Founder Nada Doumani, said: “The Festival has gained recognition in the film industry and audiences alike in its relatively short history”.

“We are looking forward for an upcoming edition filled with new possibilities and exciting opportunities,” she said. “We strongly believe in the power of cinema, in its values of diversity, inclusion, and free expression; as well as in its capacity to open-up viewers to new worlds.”

“Our focus remains on Arab cinema and the immense talents it has in the Maghreb, Levant, Gulf and the Horn of Africa. We hope we can contribute to support these voices and emerging filmmakers,” she said.

The Festival will utilize its previous venues, with screenings taking place in three of the most popular districts of Amman as a manifestation of the AIFF’s mission of serving the general audience.

The venues include TAJ Cinemas in Abdoun, the open-air theatre at The Royal Film Commission in Jabal Amman and the state-of-the-art Drive-in Cinema in The Abdali District built especially by the Festival every year.

Tickets will continue to be priced at “highly affordable rates to be as accessible as possible”, according to the AIFF.

In parallel, the Festival will run the Amman Film Industry Days, including a Market component for the first time.

The dedicated team of the Festival includes Areeb Zuaiter, who heads the Festival’s Screening program, while the Industry Section falls in the hands of Bassam Alasad, both of them returning for the second year. The Board of the AIFF is headed by Princess Rym Ali and includes Raja Gargour, Omar Masri, Nadia Sukhtian, and Kinan Jaradat.

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