Amman –The “Ahlan Jordan” platform has attracted more than half a million people from its target audience, highlighting growing digital engagement with Jordan’s tourism offerings and the potential of online marketing to attract visitors and stimulate demand for the Kingdom as a tourist destination.
Hani Al-Dabbas, spokesperson for the Jordan Tourism Board and a member of its board of directors, said the target audience had shown interest in Jordan’s tourism products by visiting the platform to explore destinations, experiences and travel packages available across the Kingdom.
Al-Dabbas, who also serves as vice president of the Jordan Hotels Association, said the strong engagement underlines the importance of using specialised digital marketing tools to reach specific groups of potential visitors and provide content tailored to their interests and expectations.
He added that such efforts would strengthen Jordan’s presence in targeted tourism markets and help convert online interest into actual visits and bookings.
The platform currently serves as a specialised marketing channel linking promotional campaigns with their intended audiences. It presents information and tourism experiences in an organised and focused manner, allowing visitors to explore Jordan’s tourism offerings and encouraging them to make travel plans to the Kingdom.
Al-Dabbas explained that the platform’s content and marketing tools will be gradually developed in the coming stages, with additional features and information tailored to the characteristics, interests and tourism behaviour of each target market. This is expected to improve promotional effectiveness and enhance the targeting of priority markets.
Future plans also include the possibility of integrating “Ahlan Jordan” with the main national tourism platform, “Visit Jordan”, to strengthen coordination between digital promotional channels, unify marketing efforts and make broader use of available content and data.
He stressed that the importance of this initiative lies in shifting towards a results-driven tourism marketing model. The success of promotional campaigns should not be measured solely by views and follower numbers, but also by actual interest in tourism products, conversion rates into bookings and visits, hotel occupancy levels and the sector’s economic returns.
Al-Dabbas noted that developing digital tools represents a step towards building a more integrated and sustainable promotional system capable of adapting to changes in international markets, strengthening Jordan’s competitiveness as a diverse tourism destination and turning marketing momentum into tangible economic opportunities across the sector.
The Ministry of Tourism and Antiquities and the Jordan Tourism Board, in cooperation with tourism associations, launched the “Ahlan Jordan” digital platform in early August as part of a package of measures aimed at supporting the tourism sector and mitigating the impact of regional circumstances on travel activity.
The initiative seeks to provide practical solutions to stimulate inbound tourism and strengthen the competitiveness of Jordan’s tourism offerings.
The platform forms part of wider efforts by the ministry and the tourism board to boost demand for Jordan, support tourism businesses and employees, and introduce new marketing tools to help restore growth and improve the sector’s ability to withstand regional changes. These efforts are being pursued alongside continued promotional campaigns in traditional markets and expansion into new ones.
The platform aims to simplify travel arrangements and enable visitors to plan and book their trips online through a unified portal, offering an integrated and secure travel experience while enhancing Jordan’s appeal in targeted markets.
It offers tourism packages ranging from three to eight days, with prices starting at $180 per person. Packages include hotel accommodation, transportation, tour guide services and entrance tickets to several archaeological sites.
The ministry and the tourism board have ensured that all packages include accommodation in Petra, one of the destinations most affected by the recent decline in tourist activity. The aim is to increase hotel overnight stays, improve occupancy rates at tourism establishments and stimulate economic activity in the city, while encouraging visitors to explore other destinations across Jordan.
During its first phase, the platform targets visitors from the Palestinian territories inside Israel (1948 areas), the State of Palestine, Syria, Egypt, Iraq, Kuwait, Lebanon, Qatar, Saudi Arabia and the United Arab Emirates.
The ministry and the tourism board are also working to expand into additional markets in later stages, particularly African markets, which are less affected by regional tensions. This approach is intended to diversify the countries from which tourists arrive, support sustainable tourism growth and reduce the sector’s vulnerability to regional fluctuations.
“Ahlan Jordan” is considered the first national platform dedicated to inbound tourism. It is part of initiatives aimed at using digital solutions in partnership with the tourism sector to make Jordan’s tourism offerings more accessible and strengthen the sector’s contribution to the national economy.
Source: Al-Ghad
