Jordan’s inaugural participation at Beautyworld Middle East expo

(Photo: Jordan Exporters Association)
AMMAN — The Jordan Exporters Association (JEA), with support from the United States Agency for International Development (USAID)-funded Business Growth Activity project, is organizing a Jordanian pavilion at Beautyworld Middle East, the region's largest beauty and wellness industry exhibition. In a statement released on Wednesday, the JEA announced Jordan's inaugural participation in a beauty industry expo, scheduled to commence in Dubai on October 30, 2023. The primary objective is to diversify and boost national exports.اضافة اعلان

The three-day exhibition intends to facilitate Jordanian companies in promoting their products and expanding their global presence amid substantial international participation, the Jordan News Agency, Petra reported.

Highlighting the competitiveness of Jordan's cosmetic industry, particularly Dead Sea products, the statement emphasized their superior quality at reasonable prices, making them viable for export markets.

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