Jordan olive oil value chain project enters 2nd phase

Olive oil
Oil flows into a drum at an oil mill. (File photo: Ameer Khalifeh/Jordan News)
AMMAN — On Monday, Minister of Agriculture Khaled Al-Hneifat launched the second phase of a project to develop the olive oil value chain in Jordan, which is being implemented by the Arab Organization for Agricultural Development (AOAD) in cooperation with the Ministry of Agriculture, according to Al-Mamlaka TV.اضافة اعلان

The project plays an important role in developing Jordanian olive oil, which is of high quality and has won many international awards, he said. It is also an important project for rural development and women’s empowerment.

Hneifat stressed the need to expand the project to include all olive and oil production areas in the Kingdom. Associations should be established, he said, to spread the knowledge gained through the project and to raise awareness within local communities about the importance of olives and olive oil in nutrition and food security for rural families.

AOAD Chairwoman Fidaa Al-Rawabdeh confirmed that the project is targeting 10 women’s associations. Its steps include nurturing olive trees to produce high-quality fruits, developing the olive oil marketing chain by supporting women’s associations to use different methods of packaging, and creating olive oil identification cards.

The project will also help support the associations to participate in the Olive Festival, which will be held soon.

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