Careem Launches “سيرة بزنس” Podcast to Celebrate Jordan’s Homegrown Food Entrepreneurs

Amman, Jordan, November 2025: Careem has launched سيرة بزنس (Seeret Business), a new Arabic-language podcast that celebrates the stories of Jordan’s homegrown food businesses, from bold startups to beloved neighborhood names. The six-episode series was produced in collaboration with Amman TV and hosted by Careem’s own team.

Through intimate and authentic conversations, سيرة بزنس (Seeret Business) spotlights the passion, challenges, and creativity that define Jordan’s F&B scene. Each episode features a local founder sharing how their idea rose from a spark to a success story with Season 1 guests including Al Dayaa Shawerma, Pizza SqrD, Habibah, The Original Burger, Donuttery, and Foron Rex.

Farah Odeh, General Manager at Careem, commented: “At Careem, we believe in more than just delivering food; we deliver stories. The podcast gives a platform to the entrepreneurs shaping Jordan’s food culture, while showing how technology, creativity, and community come together to build opportunity, enhance customer experience, and strengthen partner satisfaction.”

The podcast is filmed at Careem’s Amman office, in a locally designed studio that reflects the warmth and innovation of Jordan’s culinary scene. Each episode airs on Amman TV every Thursday at 9 PM, and is also available on YouTube, as well as on Anghami, Spotify, Apple Podcasts, Deezer, and Careem’s social media channels.

As Careem continues to expand its role in supporting home-grown and local businesses, سيرة بزنس (Seeret Business) podcast forms part of its broader thought leadership strategy to celebrate local entrepreneurship and inspire future business owners across the region.

For updates and new episodes, follow Careem Jordan and Amman TV on social media or watch the full series on YouTube.

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