‘Make it in the Emirates’ and lessons to learn

Make it in the Emirates
(Photo: Make it in the Emirates)
Make it in the Emirates

Khalid Dalal

Khalid Dalal is a former advisor at the Royal Hashemite Court, former director of media and communication at the Office of His Majesty King Abdullah, and works currently as a senior advisor for media, strategic communication, PR, speechwriting, international cooperation, marketing, business development, and fundraising locally, regionally, and globally. Email: khaliddalal@aol.com Tel: +962 777 682 766

One of the amazing things about the UAE, the second largest Arab economy, is that it never ceases to come up with creative ideas, which is exactly what other countries in this part of the world need to do.اضافة اعلان

A case in point is the “Make it in the Emirates” campaign, a simple idea with a clear plan to render this GCC country a global industrial hub and boost the industrial sector’s contribution to GDP.

Why simple and effective? First of all, the drive is powered by strategic thinking with a clear goal. It is based on the national 10-year strategy, namely, “Operation 300b”, which was launched last year with the aim of increasing the contribution of industries to GDP from 133 billion to 300 billion Emirati dirhams in 2031, selecting for that purpose priority sectors with the potential to help achieve the ambitious goal.

Besides, the UAE has infrastructure and other ingredients in place: modern industrial estates, cost-effective labor, telecom services and friendly laws, including a competitive taxation system.

In other words, policymakers must have asked themselves how they could lure investors to start projects in their country and offer them a deal they could not reject.

To answer such a question, they sought the help of strategic partners and sector leaders. As put by Minister of Industry and Advanced Technology Sultan Al Jaber, “based on the vision of our leadership, we worked on developing and launching a national industrial strategy, in consultation with all relevant parties in the industrial sector, including government and private sector companies, investors, and financial institutions through transparent dialogue and various workshops, studies, and international and regional benchmarking”.
What UAE is doing, in transforming its industrial sector, offers many lessons other countries need to learn, and, most importantly, implement for a better future for their peoples.
So far, one can distinguish the elements that ensure the soundness of this goal-oriented planning: political will to succeed, focus on the target, having things ready in terms of infrastructure and legislation, and strategic thinking.

What else would an investor need to decide to sign up? Financing. Authorities were ready with a plan for that purpose; working closely with the Emirates Development Bank, they hope to provide competitive financing solutions for the industrial sector.

What about the results? At the forum held in June, “a dozen of the UAE’s largest national companies committed to allocate nearly 110 billion dirhams in potential purchase agreements for local manufacturers”. This would add at least 6 billion dirhams annually to GDP, through the contribution of non-oil industries, which is in itself a great achievement.

The oil industry will not last forever, and that is why the UAE leadership has attached a great importance to other industries, having realized the unquestionable fact that industry is the greatest maker of big economies, if the right industries are selected and invested in. And this is exactly what happened at the forum: 12 big UAE companies identified around 300 products across 11 sectors to be manufactured locally.

“One of the most important lessons we learned,” Jaber said as addressing the “Make it in the Emirates” forum “is that regardless of global economic conditions, enhancing self-sufficiency and resilience in vital sectors, such as food, healthcare, and the sectors critical to ensuring business continuity and economic growth, is critical.”

What UAE is doing, in transforming its industrial sector, offers many lessons other countries need to learn, and, most importantly, implement for a better future for their peoples.


Khalid Dalal is a former advisor at the Royal Hashemite Court, former director of media and communication at the Office of His Majesty King Abdullah, and works currently as a senior advisor for media, strategic communication, PR, international cooperation, and business development locally, regionally and globally. khaliddalal@aol.com


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