Apple is developing a new screenless fitness tracking device in a move that could put it in direct competition with Whoop, a fitness technology specialist whose valuation recently surpassed $10 billion.
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The device is described as a slim fabric strap equipped with a sensor-filled computing pod. Bloomberg reported that it will not be released before 2028 at the earliest.
TechCrunch reached out to Apple for more information regarding the device.
The company is also facing cost pressure driven by memory chip shortages. Nevertheless, it has promised to launch a range of new hardware, including a foldable phone, updated tablets, and a new MacBook Pro. Apple is developing a new screenless fitness tracking device in a move that could put it in direct competition with Whoop, a fitness technology specialist whose valuation recently surpassed $10 billion.
The device is described as a slim fabric strap equipped with a sensor-filled computing pod. Bloomberg reported that it will not be released before 2028 at the earliest.
TechCrunch reached out to Apple for more information regarding the device.
The company is also facing cost pressure driven by memory chip shortages.
Nevertheless, it has promised to launch a range of new hardware, including a foldable phone, updated tablets, and a new MacBook Pro.
Resource: Al-Ghad.
