AMMAN — The Ministry of Tourism and Antiquities, in partnership with the Ministry of Environment and the Jordan Tourism Board, has officially launched a national campaign to enhance the cleanliness of tourist and archaeological sites across the Kingdom.
The initiative also seeks to instill community awareness regarding the importance of preserving these sites as vital components of national identity and fundamental pillars of the tourism sector.
The initiative forms an integral part of the executive program underpinning the national cleanliness strategy. It is executed through targeted awareness and media campaigns designed to elevate service standards at tourist facilities and to promote responsible environmental practices via educational programs aimed at students and local communities.
Furthermore, the campaign aims to expand the scope of community engagement by integrating tourist guides and volunteers into activities conducted under the "Urduna Janna" program. This effort also includes collaboration with media professionals and content creators to document and amplify these initiatives across various platforms.
The Ministry emphasizes that the protection of tourist and archaeological sites constitutes a shared national responsibility. It highlights the seamless integration of efforts among official institutions, local communities, and visitors—thereby reinforcing Jordan’s standing as a premier sustainable and responsible tourism destination on both regional and international levels.
