AMMAN —
SOS Children’s Village Jordan, a charity that
supports children, has partnered with Kiri, a part of Bel Group, for a unique
Ramadan campaign under the theme “Together for Kindness.” The initiative
assists SOS mothers raising children growing up without adequate parental care
and support from families of their own.
اضافة اعلان
Celebrating the season of compassion and kindness,
#TogetherForKindness will sponsor a family house by supporting an SOS mother
and providing the necessary care and protection their wards need to thrive. SOS
Children’s Village programs epitomize the principles long established by Kiri,
whose focus is on the crucial role played by mothers providing the care and
protection children are entitled to.
Rana Zoubi, national director at SOS Children’s Village
said: “We are thrilled to partner with Kiri for the #TogetherForKindness
campaign in recognition of our commitment to SOS mothers providing a loving home
for children who have lost parental care so that no child has to grow up alone.
This is a substantial assist to SOS mothers who are supporting children’s
journey through childhood and into an independent life.”
The motivation behind the #TogetherForKindness campaign is
twofold. On one hand, it is to support SOS mothers who are facilitating a
promising future for children. On the other hand, it is to ensure and enable
greater well-being of children living in family houses within Jordan’s SOS
Village.
On behalf of
Bel Group, Wael Saleh Shokerat, CEO at
International Experts Group said: “Kindness is about spreading love and it is
something we learn from our mothers. SOS mothers act as a symbol of love and
generosity – making children feel safe, wanted, loved, and celebrated. Through
#TogetherForKindness, we aim to empower SOS mothers who are dedicated to
building a foundation that will help children realize their dreams and raise
children that become well-rounded and kind adults.”
Contributions towards SOS families help SOS mothers provide
individualized care and promote the development, education, and health of 5-7
children. SOS Children’s Villages also enable access to non-formal education
through child group activities, play, tutoring, and stimulating informal
education environments that support a child’s development. Quality health care
is also ensured for all children in the care of SOS families. Children grow
within their SOS families until they are mature enough to lead independent
lives.
With the “For All. For Good” motto, Bel brands are
determined to strengthen their positive impact within communities. Kiri is
based on the brand philosophy of being “Generous by Nature” – celebrating
mothers’ daily devotion and highlighting the power of their kindness through
dedicated initiatives during
Ramadan.
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