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‘Kingdom of Time’ brand launched by Jordan Tourism Board

kingdom of time
The new touristic logo for Jordan. (Photo: Jordan Tourism Board)
AMMAN — The Jordan Tourism Board (JTB) launched Tuesday the country’s new tourism brand “Kingdom of Time”, aimed at enhancing its tourism promotional efforts around the world, according to the Jordan News Agency, Petra.اضافة اعلان

The new brand is a new step towards achieving the JTB’s strategic vision of tourism promotion in the Kingdom, which coincides with the launch of the World Travel Market Exhibition in London 2021, the largest event of its kind in the world in the tourism sector.

Minister of Tourism and Antiquities Nayef Al-Fayez said that the launch coincides with a new phase of moving beyond the COVID-19 pandemic, and a new phase in the country’s journey towards achieving its vision, which was included in the national strategy for the tourism sector, and that is for the Kingdom to become a “global center” with its ancient cultural heritage.

“It is the first brand that represents the Kingdom as a tourist destination and expresses its tourism personality, aspirations, achievements, and vision,” the minister said, adding that it has given their promotional efforts aimed at attracting visitors to the Kingdom “new and fluid momentum”.

The launch of the new brand was attended by the minister, JTB Director Abdul Razzaq Arabiyat, and representatives of the Aqaba Special Economic Zone Economic Authority, the Royal Jordanian Aviation, and 16 Jordanian tourist facilities.

Petra sees highest visitor numbers since pandemic 

The “rose-red” city of Petra recorded the highest monthly number of visitors since the start of the COVID-19 pandemic in October, according to Al-Ghad News. 

The Petra Development Tourism Regional Authority said that the number of visitors in October came to almost 40,000. The authority’s statistics showed an increase in the number of foreign, Jordanian, and Arab visitors to Petra. 
The number of visitors in October reached 39,272 visitors in total, 25,383 of them foreign visitors, 11,615 of them Jordanian visitors, and 2,274 of them Arab visitors. 

This is a significant increase from last year, when only 360 people in total visited due COVID-19 restrictions.

Sulaiman Farajat, chairman of the Petra development authority, said: “Tourism helped most hotel establishments, restaurants, shops, and tourist bazaars to go back to work, and contributed to revitalizing the commercial sector after the COVID-19 pandemic, which greatly affected the tourism sector.”

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