The Jordan Tourism Board announced the launch of a series of promotional events in several international capitals as part of an integrated marketing strategy aimed at strengthening Jordan’s presence on the global tourism map. The initiative seeks to showcase the Kingdom’s rich tourism, cultural, and human heritage, in addition to highlighting promising investment opportunities and an attractive business environment.
اضافة اعلان
Tourism Board affirmed that these events come as part of its ongoing efforts to expand tourism promotion for the Kingdom across priority international markets. This is being achieved by leveraging national occasions and global events to highlight Jordan as a safe, diverse destination rich in exceptional travel experiences.
The Jordan Tourism Board stated that the promotional program includes a series of awareness and cultural activities in several international capitals, including London, Moscow, Rome, Madrid, Algiers, New Delhi, and Tokyo, as well as events in Brasília, Ottawa, and Jakarta.
These initiatives are being implemented in cooperation with the Ministry of Foreign Affairs and Expatriates and Jordan’s diplomatic missions in those capitals, reflecting the diversity of Jordan’s tourism product and enhancing the Kingdom’s presence before international audiences.
The Jordan Tourism Board added that these activities include promotional and cultural performances as well as interactive experiences that highlight Jordan’s national identity. They also showcase the Kingdom’s archaeological, natural, religious, and wellness tourism sites.
The campaign further promotes national occasions, most notably the Kingdom’s celebrations marking the 80th anniversary of Independence, in addition to the momentum surrounding the participation of the Jordan national football team in the 2026 World Cup. These efforts aim to enhance Jordan’s modern image and reinforce its position as a leading global tourism destination.
Tourism Board reaffirmed its continued commitment to implementing its promotional strategies through its overseas offices and in partnership with relevant stakeholders, in a way that ensures broader access to target markets and enhances the effectiveness of Jordan’s marketing campaigns in the coming period.
