In a move that could reshape how we search for information online, Google has announced the launch of a groundbreaking new feature called “AI Mode.”
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This feature goes beyond traditional search results, integrating advanced artificial intelligence technologies to provide detailed, intelligent responses that meet user needs in unprecedented ways. With testing already underway in the United States, it appears Google is preparing to lead a true revolution in the world of search—offering a more integrated and accurate experience.
Google revealed that “AI Mode” will be embedded within its renowned search engine and will first appear to a select group of users in the U.S. over the coming weeks.
Unlike conventional search results that list URL links based on keywords, this new mode delivers fully AI-generated answers backed by Google’s extensive search index.
“AI Mode” offers an experience similar to chatbots, allowing users to obtain accurate and up-to-date information in a direct and personalized manner.
A dedicated “AI Mode” tab will appear alongside the familiar “All,” “Images,” and “Videos” tabs, giving users a seamless and independent entry point into a smarter search experience.
This launch also comes as a response to the rise of search tools powered by advanced language models, such as Perplexity and ChatGPT’s integrated search feature from OpenAI, which provide richer and more real-time results, according to The Verge.
Key improvements integrated into “AI Mode” include:
A side panel to track and save previous search queries
Seamless follow-up questions without needing to start a new conversation
Interactive, clickable cards containing comprehensive information about products and places
For the first time, Google has removed the requirement to subscribe to Labs, allowing more users to access this feature without needing a Google One AI Premium subscription.
With this update, Google is shaping a new future for search—where answers are instant, personalized, and more aligned with users' real context and needs.
Al Bayan
