Jordan imports 175K tablets worth JD16M

The increase in tablets cites trends in consumption and preferences — Alloush stated

(Photo: Daniel Romero, Unsplash)
AMMAN — Jordan imported 175,000 tablets worth JD16 million in the past nine months, according to Ahmed Alloush, president of the Vision Association for Mobile Devices Investors.اضافة اعلان

Alloush highlighted a noticeable increase in tablet imports during the third quarter of this year, based on official data from the association. About 91,000 tablets were imported, exceeding a value of JD12 million, Al-Mamlaka TV reported.

Alloush noted that the third-quarter surge signifies changing consumption trends and technological preferences in the Jordanian market, reflecting a shift in consumer behavior toward tablets. He attributed this change to weak purchasing power and liquidity, resulting in a drop in the average tablet price sought by consumers from around JD300 to JD80.

The increase in third-quarter imports is partly attributed to summer vacation for school students, with tablets used as entertainment for children. Additionally, the start of the study season for schools and universities contributed to tablets becoming a primary means of learning for students, especially in the secondary stages.

During the first half of the year, Jordan imported 84,000 tablets, totaling approximately JD4 million. The import of tablets in the second quarter was similar to the first quarter, with around 30,000 devices valued at approximately JD2 million in the first 90 days and 54,000 devices worth more than JD1.9 million in the second quarter.

Alloush confirmed that the sector imported about 303,000 tablet devices in 2022, worth JD7.5 million, indicating a 39 percent decline in import value compared to 2021, which witnessed the import of devices worth more than JD12 million.

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