AMMAN — On Sunday,
InterContinental Hotels & Resorts launched a new program of bath amenities with the European luxury brand
Byredo, bringing some of the world’s favorite cosmetics –
in a more sustainable full size – to some of the most beautiful hotel
bathrooms across the globe.
اضافة اعلان
According to a press statement, this launch combined a
response to the growing demand from travelers seeking unique
stays while traveling
more consciously, with meaningful luxury products of the highest quality
like Byredo.
The Byredo amenities will be rolled out
across InterContinental properties globally starting now. Including
favorites within Byredo’s fragrance portfolio, such
as Bal d'Afrique, a warm and romantic vetiver infused with neroli,
African marigold and Moroccan cedarwood, and Blanche, a pure and fresh scent
with hints of delicate rose and sandalwood, the Byredo ritual will
become a highlight of InterContinental bathrooms over the next year.
Amongst the first hotels to carry the range will be InterContinental
Fujairah Resort, InterContinental Abu Dhabi, InterContinental Dubai Marina, the
recently opened InterContinental Barcelona, InterContinental Shanghai Hongqiao
NECC, and InterContinental Sydney in their newly renovated rooms.
IHG is the first global hotel company to commit all its brands to remove
bathroom miniatures favoring full-size amenities. This initiative is the first
major milestone under IHG’s goal to eliminate single-use items across the guest stay by 2030. It
forms part of IHG’s
Journey to Tomorrow, a series of ambitious commitments to make a positive
difference for our people, communities, and planet over the next decade.
Byredo is
a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an
ambition to translate memories and emotions into products and experiences.
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