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Byredo scents to soon be part of stay experience at InterContinental

Intercontinental
(Photo: Handout from InterContinental Hotels & Resorts)
AMMAN — On Sunday, InterContinental Hotels & Resorts launched a new program of bath amenities with  the European luxury brand Byredo, bringing some of the world’s favorite cosmetics – in a more sustainable full size – to some of the most beautiful hotel bathrooms across the globe.  اضافة اعلان

According to a press statement, this launch combined a response to the growing demand from travelers seeking unique stays while traveling more consciously, with meaningful luxury products of the highest quality like Byredo.

The Byredo amenities will be rolled out across InterContinental properties globally starting now. Including favorites within Byredo’s fragrance portfolio, such as Bal d'Afrique, a warm and romantic vetiver infused with neroli, African marigold and Moroccan cedarwood, and Blanche, a pure and fresh scent with hints of delicate rose and sandalwood, the Byredo ritual will become a highlight of InterContinental bathrooms over the next year. 

Amongst the first hotels to carry the range will be InterContinental Fujairah Resort, InterContinental Abu Dhabi, InterContinental Dubai Marina, the recently opened InterContinental Barcelona, InterContinental Shanghai Hongqiao NECC, and InterContinental Sydney in their newly renovated rooms. 

IHG is the first global hotel company to commit all its brands to remove bathroom miniatures favoring full-size amenities. This initiative is the first major milestone under IHG’s goal to eliminate single-use items across the guest stay by 2030. It forms part of IHG’s Journey to Tomorrow, a series of ambitious commitments to make a positive difference for our people, communities, and planet over the next decade.

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.


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