Representative of the Electrical and Electronics Sector at the Jordan Chamber of Commerce (JCC), Hatem Al-Zoubi, stated that demand for electrical appliances and lighting has been moderate since the beginning of this year compared to previous seasons, amid stable prices.
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Al-Zoubi added that local market prices for electrical appliances have remained stable despite rising operational costs, increased shipping fees, higher insurance premiums, delays in shipment arrivals, and price hikes at origin countries due to regional political and security tensions. He noted that sales of certain electrical items recorded a decline locally due to the halt of credit sales by importers and wholesalers.
He explained that importers and wholesalers are sometimes forced to sell at cost to maintain supply continuity and fulfill local market needs across various product lines. He confirmed that goods are abundantly available with strong competition that ultimately benefits consumers.
Al-Zoubi affirmed that electrical products entering the Kingdom and reaching the local market comply with high specifications. They undergo rigorous and continuous inspection and oversight by the Jordan Standards and Metrology Organization (JSMO).
He highlighted ongoing cooperation with the Jordan Customs Department to facilitate the smooth flow of goods into the local market and expedite transaction processing, alongside coordination with the Ministry of Industry, Trade and Supply and the Ministry of Energy and Mineral Resources to overcome obstacles facing sector workers.
He urged retailers not to fall victim to unreal and misleading prices set by intruders in the profession or credit purchases that force them to sell below cost to meet financial commitments. He called on suppliers to offer small shops flexible payment periods to settle their financial obligations.
Al-Zoubi described social media advertisements as "misleading," citing price manipulation that has negatively impacted the traditional retail sector. He pointed out that some individuals import goods using personal trade cards, stressing the need to regulate them and mandate printing the importer's name on electrical products to protect consumers from sub-par goods with fake prices.
Furthermore, he stressed the need to inspect incoming postal parcels containing electrical devices, demanding they be subjected to JSMO tests to ensure safety and compliance with Jordanian technical standards.
He noted that the Kingdom's electrical appliance market experiences fierce competition due to diverse import sources and a high number of sector workers, exceeding 3,000 merchants across the capital Amman and other governorates, providing nearly 25,000 job opportunities.
He affirmed that the JCC communicates with relevant authorities to address challenges facing sector workers, organize import and distribution mechanisms, provide citizens with safe, high-quality, and efficient products, and combat counterfeit goods.
Al-Zoubi concluded that the electrical and electronics sector serves as a cornerstone and vital pillar of the broader commercial sector, closely interconnected with other commercial and service sectors—particularly housing and construction—underscoring the necessity to facilitate its operations and eliminate operational hurdles.
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