November 27 2022 2:53 AM E-paper Subscribe Sign in My Account Sign out

Shboul describes state of local media as ‘painful’

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Minister of State for Media Affairs Faisal Shboul. (File photo: Jordan News)
AMMAN — Minister of State for Media Affairs Faisal Shboul Tuesday told the Senate’s Media and National Guidance Committee that the local media are suffering and facing losses, adding that their reality has become “painful”.

Shboul was quoted by media outlets as saying that the coronavirus pandemic had negative effects on the local media and could be blamed for the decline in their share of the advertising market, which “has been plundered by social media”.

He said that some 250 media outlets are registered with the Media Commission, all of them competing in a limited advertising market, adding that there are no accurate figures regarding the size of the advertising market due to “the multiplicity of media and social media”.

Shboul said that local media suffers from competition from social media platforms with regard to digital advertisements, adding that these advertisements are paid for in hard currency and without sales tax, while advertisements in local media are paid for in local currency and are subject to sales tax. اضافة اعلان

 

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