TikTok has announced the launch of an AI-powered shopping assistant, along with a new checkout feature that allows users to purchase products directly from brands within the app.
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According to TechCrunch, the two features are designed to make it easier for users to discover and purchase products without leaving the platform.
TikTok describes its shopping assistant as an intelligent conversational agent that helps users find and purchase products.
The company says the assistant understands the context of conversations and remembers users’ preferences and needs. It provides instant guidance, including product details, shipping information, sizes, availability and assistance with completing purchases.
The new checkout feature allows users to purchase products directly from a brand with a single click from the For You page, where videos are recommended based on the app’s algorithm.
The features could help TikTok keep more steps of the shopping journey within the app, from discovering a product and asking questions about it to completing the purchase. Users can also inquire about products and buy them directly from the video feed.
The company said the tools are being developed in collaboration with commerce platforms and payment providers, including Salesforce, Shopify, Shoplazza and Stripe.
TikTok Shop, the platform’s online marketplace, has been central to its e-commerce ambitions. The new tools, however, expand shopping to other parts of the app, including the For You page, rather than limiting it to the dedicated marketplace.
The expansion comes as TikTok’s influence on shopping continues to grow.
According to TikTok’s economic impact report, activity on the platform contributed $81 billion to the US gross domestic product, while 54 million Americans said they had purchased a product after seeing it in a TikTok video.
TikTok Shop launched in the United States in September 2023.
Market research firm eMarketer estimates that TikTok Shop sales in the US reached around $15.8 billion in 2025, accounting for nearly 18% of total social commerce in the United States.
Resource: Al-Ghad.
