UAE-based Fintech Ziina is coming to Jordan

Faisal Toukan CEO and co-founder  Ziina
Faisal Toukan CEO and co-founder Ziina. (Photos: Ziina)
Press Release — Ziina, the UAE-based, YC-backed start-up on a mission to bring financial freedom to every person in the Middle East, is coming to Jordan, the fintech firm said in a statement.اضافة اعلان

“Having launched their digital wallet in February 2022, and their proprietary payment keyboard, the Ziiboard, just this month, the Jordanian expansion is the latest milestone in a rapid succession of innovation for the fintech company,” the statement said. 

Sarah Toukan Co-Founder, Chief Product Officer

It said for co-founders Faisal and Sarah Toukan, Ziina’s first international foray “represents a sort of homecoming” as both founders grew up in Amman before continuing their higher studies in the US.

“Their decision to move into Jordan before any other Middle Eastern country came out of their desire to uplift and strengthen their home country by expanding access to financial services,” the statement said.

Co-founder and Ziina CEO Faisal Toukan said: “The median age in Jordan is around 23 years old, which makes most of the population digitally native.”

“The Central Bank of Jordan has recognized this, naming microfinance, digital financial services, and small and medium-sized enterprise finance among its core sectoral pillars,” he said. “As a proud Jordanian, I am delighted to introduce Ziina to my home country.”

“Our team have worked tirelessly to develop a product that makes the payment process infinitely faster and more convenient, while also prioritizing a delightful user experience. We have no doubt that Ziina will make getting paid much easier for every single Jordanian,” he added.

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